Destination Mapping, Analysis and Strategic Action Planning in in Guyana
Content submitted by Swisscontact – Katrin
Submited Date : 22/11/2019

In November 2018, the Swisscontact Tourism Advisory Services and Trainings team executed an assignment in the South American country of Guyana, contracted by the Guyana Tourism Authority (GTA). Objectives of the assignment were on-the-job training for strategic destination assessment, training for a “Living Destination Development & Management Action Plan (LiDDMAP)” and the anchoring of this knowledge through capacity building, structure and guidance, for selected staff and partners of GTA. The focus of the assessment process were two destinations: The capital of Georgetown and its surroundings and the Rupununi Savannah in the South of the country.