For 7 years, Business Tourism Management is the event that brings together operators, administrations, companies, public and private bodies in the city of Lecce with the aim of creating a value network around the theme of tourism to strengthen the link between the territory and international dynamics. Next year, for the first time it will be held in Taranto a city where the environmental problem is very high due to the presence of a huge steel production plant. The reason is to promote initiative to foster the role of tourism in the Sustainable Development Goals and to start a great discussion about how to convert destinations from industrial to touristic.
About 16 thousand participants for the 2020 edition, in addition to the exhibiting companies, at the VI edition of BTM - Business Tourism Management.
Companies, tour operators, hoteliers, agencies, marketing experts, startuppers, public administrators and curious to know the latest emerging trends in tourism met at Lecce Fiera on 20, 21 and 22 February.
Travel & innovation is the keyword chosen by Nevio D’Arpa, organizer of BTM, who built the program together with Mary Rossi, Event Manager on different thematic paths: hospitality & destination, sustainability, digital strategy, innovation, food & wine.
One hundred and seventy-five exhibitors, more than 300 companies, 16 activities, theatrical performances, training sessions with tourist schools, 80 international buyers from all over the world.