Red Rocks Rwanda is a social enterprise that is all about the community, wildlife, tourism & travel thus promoting sustainable tourism through community and cultural programs. Their pioneering cultural tourism scheme involves developing the community and promoting conservation through tourism. The eco-tours, Amahoro Tours, offer customized travel itineraries around Rwanda and bring under-served communities into the tourism supply chain. Amahoro Tours is known for offering eco-friendly and culturally immersive tours that prioritize environmental conservation and community engagement. They aim to provide tourists with an authentic experience while minimizing negative impacts on the environment and local communities.
This supports community development projects that help people help themselves through Red Rocks Initiatives. Red Rocks Rwanda developed the idea of establishing Red Rocks Initiative for Sustainable Development Organization as a Non-Profit Organization to integrate tourism, conservation and sustainable community development in and around the Volcanoes National Park which is supported by the Red Rocks Intercultural Centre.