In 2013, Emirates launched a new environmental initiative called ‘A Greener Tomorrow’. The aim of the initiative is to support not-for-profit environmental or conservation organisations by providing a funding award of up to $150,000. ‘A Greener Tomorrow’ is an outcome of Emirates’ commitment to sustainability and environmental conservation. The money for ‘A Greener Tomorrow’ is raised through various recycling programmes across the Emirates Group.

Through ‘A Greener Tomorrow’, Emirates is able to support organisations that work at the grassroots level in engaging with communities to conserve their environment.As part of the 2016 'A Greener Tomorrow', Emirates selected three not-for-profit organisations working in wildlife protection and environmental conservation in Africa as recipients of a funding awards. The winners were selected from a global pool of applicants working towards environmental sustainability and conservation in their respective regions.

One of the winners is The Southern African Foundation for the Conservation of Coastal Birds (SANCCOB), an international body dedicated to seabird rehabilitation. The fund will support SANCCOB’s rehabilitation, protection and chick- rearing programmes.  SANCCOB is recognised internationally as a leader in the field of seabird rehabilitation with veterinary staff working around the clock to provide the best care to the ill, injured, abandoned and oiled African penguins and other seabirds that are admitted to its two centres annually.