Building on years of skills training for young people by Amadeus country offices,  Amadeus initiated a pilot programme with the United Nations World Tourism Organization (UNWTO) and the Ministry of Tourism in Kenya to increase access for women and youth from underserved communities to employment and entrepreneurship in travel and tourism. This project addresses two global challenges:

• the need for more skilled professionals in the fast-growing sector of travel and tourism, and
• the dire situation of millions of unemployed youth who, though educated, lack the sector-specific skills required by businesses.

To achieve this, we will be encouraging multiple stakeholders in the travel and tourism sector in Kenya – including hotels, travel agencies, tour operators, and airlines - to support the project’s development and implementation. This industry-wide collaboration is necessary to ensure that these young people gain experience with businesses throughout the travel and tourism sector during training, and develop the practical skills needed to enter the job market or the supply chain.