Hilton Worldwide CSR Actions: Education – Awareness , Funds, in kind donations
Content submitted by ‚Äď UNWTO RW
Submited Date : 13/09/2018

Hilton has a global commitment that aims to impact at least one million young people by 2019 by helping them to reach their full potential. This new initiative will open doors for young people by:

  • Connecting them to the world of travel by enabling them to experience new cultures, contributing to the improvement of the sustainability of the industry and shaping their future with opportunities in Hilton Worldwide's expansive supply chain.
  • Preparing them for success in the world of work, travel and beyond by supporting their basic needs and developing their life and professional skills with mentorships, appprenticeships and Hilton Worldwide's innovative career awareness program, Careers@HiltonLive; and
  • Employing them across all divisions of the business across more than 4,000 owned, managed and franchised hotels worldwide.

Hilton Worldwide issued an industry-wide call to action in collaboration with the International Youth Foundation (IYF) to help prevent a "lost generation" by building awareness and creating opportunities for young people in the hospitality industry. Changing perceptions of career opportunities in the travel and tourism industry is a key priority for Hilton Worldwide and the sector.

The commitment builds upon Travel with PurposeTM, Hilton Worldwide's global corporate responsibility strategy to create shared value for our communities, business and environment in which we operate.  It brings together a range of existing programs and company resources around the world that connect, prepare and engage young people including:

  • Careers@HiltonLive, Youth in Hospitality Month:¬†A month-long awareness campaign where hotels connect with young people via job fairs, career guidance talks, and job shadowing to learn about careers in hospitality. In 2013 hotels across Europe hosted over 320 events reaching more than 20,000 young people.
  • Bright Blue Futures:¬†The program, led by the company's flagship brand Hilton Hotels & Resorts, encourages Team Members to donate their time and expertise to help young people achieve stability and bring hope to their communities, preparing them for a brighter future. The program launched last year at the World Economic Forum.
  • Apprenticeship Programs:¬†Widespread skills and training programs at properties across Europe and Asia including Germany, Austria, Switzerland, Turkey, China and the UK.
  • School Partnerships:¬†Relationships with more than 50 hospitality schools and universities around the world to prepare the next generation of talent.
  • Professional Development Programs:¬†Comprehensive hands-on accelerated training programs that help train the next generation of hospitality leaders.
  • Life and Soft Skills Trainings:¬†Life skills training program leveraging IYF's¬†Passport to Success. To date, the company rolled out the training program in Saudi Arabia and South Africa and plans to launch a version globally in 2014.
  • Teaching Kids to CARE:¬†For more than a decade, DoubleTree by Hilton Team Members have connected young people to opportunities to learn about sustainability, encouraging them to be engaged global citizens.

More information about Hilton Worldwide's global commitment to open doors for young people is available at hiltonworldwide.com/youth