The World Tourism Organization (UNWTO), the UNWTO.Themis Foundation in collaboration with Global Sustainable Tourism Council (GSTC), and the Caribbean Tourism Organization (CTO) are jointly organizing a workshop in Saint Lucia on Sustainable Tourism Destination Management & Marketing, from 27 to 31 March 2017, for tourism officials and professionals from the host country as well as from the region.
This workshop will examine the critical activities companies and destination communities must address to ensure they maximize the economic benefits of tourism throughout the value chain, while ensuring both the unique heritage and natural environment of the destination are preserved. The programme will also address the key trends in the marketplace to ensure participants meet the needs of ever more sophisticated consumers.
The ultimate objective of this workshop is to contribute to the sustainability and competitiveness of the Caribbean tourism industry. Knowledge, skills, tools and experiences will be shared, enabling participants to apply triple-bottom-line management approaches to ensure that tourism experiences are both globally competitive and sustainable.
Mr. Carlos Vogeler, Programme Director for Regional programme for America and Executive Director for Member Relations at the UNWTO stated that: “We need to keep working in making the world understand that tourism, when well-designed and well-managed, can contribute to the three dimensions of sustainable development: social, economic and environmental and consequently to the 17 Universal Sustainable Development Goals”.