A high-level forum held under the theme of “People, Planet, Profits — How the UN Sustainable Development Goals can Help Build a Stronger, More Sustainable Tourism Industry in Sri Lanka.” Aims to help senior management across the entire Sri Lankan travel & tourism industry better understand the UN Sustainable Development Goals and brainstorm ways to mainstream them into corporate agendas and business plans.

The forum’s co-organized and partnered by one of Asia-Pacific region’s longest serving travel trade journalists, Mr. Imtiaz Muqbil (Bangkok-based Executive Editor of Travel Impact Newswire and The Olive Tree),; who will present a specially-designed simplified summary of the UN SDGs and outline how they are relevant to travel & tourism and, provide a comprehensive perspective of the state of play in the world and Asia as well the key issues, trends and challenges facing travel & tourism.

The forum will also feature a panel discussion with the participation of leading industry members sharing best practices and their perspectives on how to mainstream the SDGs in Sri Lankan travel & tourism industry.