Following the success of the first UNWTO Global Report on LGBT tourism published in 2012, UNWTO and International Gay and Lesbian Travel Association, a UNWTO Affiliate Member, decided to embark in the preparation of the Second Global Report on LGBT Tourism, offering a more extensive analysis of LGBT (lesbian, gay, transgender and bisexual) tourism.
The Second Global Report on LGBT Tourism focuses on providing a set of recommendations to tourism stakeholders interested in attracting LGBT Tourism and maximizing the benefits associated with LGBT Tourism. Among others, the diversity and complexity inherent to the LGBT consumer are explored, providing the corresponding set of recommendations to tourism stakeholders to better understand the LGBT traveller. The publication is also enriched by a comprehensive compilation of case studies that provide valuable examples of case studies of tourism stakeholders who have benefited from their outreach to LGBT travellers.
The Second Global Report on LGBT Tourism represents thus an excellent reference for all tourism stakeholders and destinations in particular, interested in engaging in LGBT tourism and fully harness the potential LGBT tourism has to offer.