This project explores how social entrepreneurs can embrace the development of sustainable tourism with the collaboration of indigenous communities, in areas where the tourism industry directly impacts a local community. The project's case study focuses on the development of sustainable tourism in the Yucatan Peninsula, Mexico with local Maya indigenous communities to support the design of the proposed solution: a Roadmap for Sustainable Tourism Development with Indigenous Communities—a facilitating roadmap tool to design sustainable tourism projects.
The roadmap is designed based on the following principles: a Triple Bottom Line by Design and Culture approach (planet, people, profit, and culture), the Sustainable Development of Tourism Principles by UNWTO (Respect, Conserve, Sustain), and Participatory action research for the engagement and empowerment of indigenous communities throughout the process.
This work is a graduation project of the master's degree Design Management of Pratt Institute in New York. The group of Design Managers that researched, designed and created this project are Maria Camila Pava, María Fernanda Álvarez León, Vania Arevalo Garnica, Yu Chiu, and Apinya Rattananubal.
Below is the description of the attached material:
- Roadmap for Sustainable Tourism Development with Indigenous Communities
- The project's Research Paper
- The project's Presentation