The WEST NARA Wide Area Tourism Promotion Council is an organization comprised of eleven organizations: Ikaruga Town (the hub of the organization that is home to the World Cultural Heritage site of Horyu-ji Temple); Yamatokoriyama City; Heguri Town; Sango Town; Ando Town; Oji Town; Ikaruga Town Tourism Association; Yamatokoriyama City Tourism Association; Oji Town Tourism Association; Shigisan Tourist Association; and Ikaruga Sangyo Co., Ltd., (a regional tourism development corporation - DMO).
Up to the end of the Expo 2025, Osaka, Kansai, Japan projects that local governments and tourism-related organizations have already implemented or are planning to implement will be classified as “collaborative projects,” “joint projects,” or “independent projects.” In line with this, the council is proactively implementing collaborative projects, while providing support to local governments and other organizations for joint or independent projects.

Centering around private DMOs, along with the implementation of management and marketing, the council will make use of governmental and prefectural subsidy businesses, for developing products and for sales as well as involve medium and small enterprises in advancing community revitalization via tourism and management of tourism attractions. Furthermore, the council will aim to achieve the goal of bringing the number of tourists in the area to the 2015 number of 3.7 million to 5 million by 2025.