Narazuke, as the name suggests, is a specialty of Nara, and is said to have a history of approximately 1,200 to 1,300 years. It is a traditional type of pickle with a unique flavor created by preserving vegetables in sake lees. Nara is also said to be the birthplace of sake, and Narazuke is popular all over Japan as a typical preserved food. Considering the historical background and culture of Narazuke, the company of Naraya Honten strives to produce these pickles in their traditional form: i.e. pickling vegetables harvested in Nara using sake lees produced in Nara sake. The company believes that this will contribute to sustainable tourism in Nara.