In the Fifth Okinawa Basic Plan for Tourism Promotion, formulated in FY2012 , Okinawa Prefecture positioned its future vision for FY2021 as “a world-class tourist resort destination” and established the “Okinawa Tourism Outcome Indicators” with 40 criteria in five areas, including economy, tourists, prefectural residents, environment, and management.

In addition, the Sixth Okinawa Basic Plan for Tourism Promotion, formulated in July 2022, specifies the establishment of performance indicators for basic measures and has increased the number of performance criteria from 40 to 85 to promote tourism measures based on more precise indicator management. Furthermore, the Sixth Okinawa Basic Plan for Tourism Promotion clearly defines the future image of Okinawa as a sustainable tourism destination chosen by the world, thereby aiming to create a sustainable tourism destination.