This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT).

At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures that travelers discover authentic, community-led experiences that go beyond gorilla trekking tourism.

On the ground, Red Rocks Rwanda Community Benefit Company safeguards the quality and integrity of these experiences. Through strong monitoring and evaluation systems, it ensures that tourism products meet high standards while remaining deeply rooted in local culture and traditions.

Complementing this, Red Rocks Initiative for Sustainable Development strengthens the link between tourism, community livelihoods, and conservation. By empowering local people, especially women and youth, it ensures that tourism revenues translate into tangible social benefits while actively supporting environmental stewardship.

Together, these three entities form more than a partnership—they create an integrated model that enhances visitor experiences while directly improving livelihoods, preserving cultural heritage, and protecting biodiversity. It demonstrates that tourism, when thoughtfully designed, can be a force for inclusive growth and environmental resilience.

A key platform showcasing this model is the Community-Based Tourism Fair. The 2026 edition will take place from May 22–24 at the Red Rocks Intercultural Center in Musanze, Northern Rwanda, organized by Red Rocks Initiative for Sustainable Development under the theme "Integrating Conservation, Community, and Commerce." The three-day event brings together community tourism enterprises, conservation organizations, policymakers, investors, and development partners, with a program spanning plenary sessions, enterprise exhibitions, panel discussions, business-to-business networking, ignite talks from community leaders and women entrepreneurs, and cultural performances. It aims to strengthen partnerships, increase market access for community initiatives, and foster innovation and entrepreneurship among youth and women.