Kyoto, where TOURISTSHIP is based, is visited by large numbers of people every year. Some of its residents felt animosity toward visitors, causing conflict between them. When we started interviewing local residents to find out what they thought about visitors, results implied that both sides needed to get closer and be more open to treat each other with consideration, thus we coined the term touristship and are working to promote it with the aim of changing the situation from the way tourist behave.