Coastal and maritime tourism is heavily reliant on the health of marine ecosystems, particularly in destinations where marine resources are a primary source of income. The explicit mention of tourism in Target 14.7 recognizes the important role that tourism can play in promoting the conservation and sustainable use of marine resources. This symbiotic relationship between tourism and the ocean places tourism in a unique position to contribute to the achievement of SDG 14 if its potential is harnessed properly. Coastal and maritime tourism can promote the sustainable use of marine resources and balance the economic, social and environmental objectives of coastal and maritime tourism by assessing the capacity of natural and cultural resources, establishing sustainable tourism practices and ensuring that tourism development does not degrade the natural and cultural heritage of the destination. 

 There are five targets within SDG 14 that are deemed to conserve and sustainably use the oceans, seas, and marine resources for for sustainable development. These targets have been selected to base the potential project indicators. 

TARGET 14.1

BY 2025, PREVENT AND SIGNIFICANTLY REDUCE MARINE POLLUTION OF ALL KINDS, IN PARTICULAR FROM LAND-BASED ACTIVITIES, INCLUDING MARINE DEBRIS AND NUTRIENT POLLUTION.

Target 14.1 relates to the reduction of marine pollution and, being a sector that is almost always associated with blue seas and marine life, tourism has a role to play in the protection of marine and coastal ecosystems, including to reduce marine pollution. Tourism can contribute to this target by adopting ways to ensure that waste produced from tourism activities, mostly land-based, does not cause marine pollution. This can be done through waste and wastewater management, soil remediation, climate adaptation measures and environmental investment plans. Above all, there should be clear awareness of ecosystem conservation and conscious tourism practices on management of marine ecosystems.

Potential indicators in this target are grouped by the following Theme and sub-theme:

Legal frameworks, policies and rule of law / Tourism policies and strategies

Legal frameworks, policies and rule of law / Sustainability reports

Sustainable consumption and production patterns / Global Tourism Plastic Initiative

Education and training / Capacity building

Education and training / Awareness raising