Tourism can empower women in multiple ways, particularly through the provision of jobs and through income-generating opportunities in small and larger-scale tourism and hospitality related enterprises. As one of the sectors with the highest share of women employed and entrepreneurs, tourism can be a tool for women to unlock their potential, helping them to become fully engaged and lead in every aspect of society. 

There are six targets within SDG 5 that are deemed to have a stronger and direct link for tourism to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. These targets have been selected to base the potential project indicators.