Tourism value chain Sub-themes SDG Targets Marketing and branding 10.1 |10.7 Monitoring and reporting 12.6 | 12.b | 13.2 | 17.18 | 13.b Standards and certifications 4.4 | 12.6 Supplier code of conduct 5.1 | 5.2 | 5.5 | 8.3 | 8.5 | 8.7 | 8.8 | 10.4 | 5.a Sustainable procurement 2.3 | 6.3 | 10.4 | 12.6 Tourism operations 2.3 | 9.4 | 16.4 | 1.a Tourism products 2.1 | 8.9 | 15.7 Tourism Satellite Account (TSA) 17.18