Following the success of the previous two editions in Dunhuang (2013) andXi’an (2015) in China, this international Silk Road meeting will be hosted for the very first time by a European Silk Road Member State, and focus on the overarching role and relevance of the Silk Road within a globalized tourism framework.

To count upon the participation of Silk Road Member States, UNWTO Affiliate Members and international partner agencies, interested stakeholders from around the globe, both public and private, are invited to attend an event that will count upon a ministerial roundtable and specialized sessions focused on assessing the role and relevance of the historic Silk Road routes within a globalized setting.

Together with the Pacific Asia Travel Association (PATA), a joint session assessing the Silk Road's role in bridging Europe with Asia will take place, after which a B2B session aimed at strengthening business ties between European and Asian stakeholders will be held during the second day of the event. Primarily focused on tourism partnerships, but open to all business sectors, stakeholders interested in exploring the vast opportunities of trans-continental exchange are encouraged to make the most of this networking opportunity. Participation in the B2B session is free of cost; only registration for the event is required.