Recognizing the important potential of tourism as a catalyst for development, the Government of the State of Guanajuato in Mexico took a step ahead in setting tourism as a priority in the agenda through the implementation of the 2013-2018 Guanajuato State Tourism Plan (GSTP). The complex structure of the State Tourism Program is structured around five sectorial objectives and more than 90 actions and 8 goals distributed in all 7 regions of the State of Guanajuato, all aligned to reinforce the competitive advantage of the region and position the destination as one of the top Mexican tourism destinations.