The South Tyrol Sustainable Tourism Observatory was established in 2018 and is aiming at continuously monitoring, evaluating and communicating on South Tyrol’s (i.e. the Autonomous Province of Bolzano/Bozen) tourism developments and the impacts they have. With the generated data in areas such as mobility, climate change, regional products and quality control, employment and many other topics, the Observatory will support awareness raising activities and decision-making processes of different stakeholders groups, serving the local community as think-tank that fosters communication, collaboration and evidence-based destination management.