As first Tourism Observatory in Spain to join INSTO, the Navarre Tourism Observatory aims to be the reference site for stakeholders at all levels and to support them with Tourism Intelligence in the successful strengthening of tourism as a strategic activity for the region in a context of maximum sustainability. The Observatory is hosted by the Directorate of Tourism and Trade of the Government of Navarre and builds upon already established monitoring activities in the economic area, extending its efforts to a wider monitoring approach, including regular measurement of social and environmental impacts of the sector.