The Tourism Observatory of the City of Buenos Aires is a General Direction within the Buenos Aires Tourism Board, under the direct supervision of the President of the Buenos Aires Tourism Board. The Buenos Aires Tourism Board reports to the General Secretary of International Affairs, under the direct supervision of the Mayor of Buenos Aires, who is the Head of the government of the city.

The mission of the Buenos Aires Tourism Observatory is to gather data and generate key information to guide the private and public sectors’ decision making process and to become global leaders in the production of strategic knowledge using Big Data and innovative research methods, thus strengthening tourism governance and taking effective data driven decisions in an ever-changing and competitive market.