The Tourism Observatory of Guanajuato was created in 2008 and is an organization dedicated to permanently research, analyze, evaluate and consult about the performance of the tourism sector. It is monitoring tourism activity in the entire State of Guanajuato through an inter-sectoral and multidisciplinary approach that allows for measuring and monitoring tourism in various relevant aspects. It focusses its efforts especially on issues regarding governance, tourism demand, tourism services offer, infrastructure, local community benefits, tourist attractions and sustainability.