Innovative use of e-tourism – Egypt´s strategy 2020, Advisory Council of the Tourism Ministry, Egypt
Content submitted by UNWTO – Grace
Submited Date : 03/07/2018
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Egypt´s E-Tourism strategy was launched to help rebuild the country´s image and recover from the significant decline in tourism since 2011. The new promotional strategy was built around the development of a digital campaign and the implementation of e-marketing tools in the tourism sector. The success of this innovative and fully inclusive strategy lies in the use of a 360 degree feedback mechanism between travelers and tourism agents and the development of capacity building programmes to all tourism stakeholders in virtual marketing.