Marketing, Branding, and Selling Authentic Rural Tourism Experiences Around Rwanda’s National Parks.

In the spirit of Rwanda's resilient communities, we are launching a bold campaign: "Not Walking Alone, Leaving No One Behind". This initiative unites community-based tourism players across the country, fostering collaboration to share authentic, sustainable experiences with travelers visiting our beautiful land.

Our goal is simple yet profound—to ensure every local tourism entity thrives in the growing world of responsible tourism, preserving our intangible cultural heritage for future generations while building economic pride and self-sufficiency. As we embark on this journey, we call upon well-wishers, sponsors, and donors to join us in promoting these untapped gems, turning global interest into tangible support for Rwanda's rural heartlands.
We have pioneered sustainable tourism models that link conservation, culture, and community development at the same time offering authentic connections that preserve cultural heritage while generating local pride and income. But our vision stretches far beyond our own walls. Rwanda’s communities — from those bordering Akagera’s savannah, to the cultural custodians around Nyungwe’s rainforest, and the storytellers in the foothills of the Virunga Volcanoes — hold untold treasures. Each one has a story, a skill, a heritage waiting to be shared with the world.