The main objective of the project is to contribute to the attractiveness of South-East Tunisia through new approaches and skills for the development of sustainable, diversified and inclusive tourism. This will improve the income and living conditions of the local population. Since the revolution in 2011, 2018 has seen the best tourism result with 7.5 million tourists (an increase of 17% compared to 2017).

Tunisia plans to be among the top three destinations in the world by 2020. However, the sector is in urgent need of reform and diversification. This is linked to the following challenges: lack of diversity of supply - this is concentrated in all-round resorts and hotels, endemic debt which weighs on investment and the quality of infrastructure, unequal quality of services, inadequate training and working conditions, and the sector's lack of profitability. Finally, the increase in competition (Egypt, Morocco) requires new tourist offers adapted to the region. Although the occupancy rate has improved significantly over the last two years, the quality of services is regularly judged to be disappointing, and the added value of tourism is still very low.

The challenge now is to promote alternative accommodation, develop inland and short-stay tourism and enhance cultural sites.