TOURISM AND TECHNOLOGY SUMMIT AFRICA 2024 THEME "BRIDGING BORDERS, BREAKING BARRIERS: TRANSFORMING TOURISM IN AFRICA THROUGH TECHNOLOGY” In the heart of the African continent, the stage is set for the most anticipated convergence of innovation and exploration – the Tourism and Technology Summit Africa Series 2024. This groundbreaking event is poised to bring together visionaries, industry leaders, and enthusiasts from around the globe, creating a dynamic platform for dialogue, collaboration, and the forging of new frontiers. Destination: Lagos, Nigeria. 25TH October 2024 The 2024 summit promises an extraordinary experience as it traverses the vibrant African city of Lagos, Nigeria. The city offers a unique backdrop, seamlessly blending the rich tapestry of African culture with the cutting-edge advancements in technology.Lagos provides a bustling metropolis for the summit. Attendees will immerse themselves in a city teeming with innovation, creativity, and a vibrant cultural scene. Lagos offers a gateway to Africa's largest economy, making it an ideal destination for those looking to tap into the region's burgeoning technology and tourism sectors. Themes Shaping the Summit: Digital Transformation in Tourism: Explore the latest technological trends shaping the tourism landscape, from virtual reality experiences to blockchain solutions enhancing travel security. Sustainable Tourism Tech: Delve into innovations promoting eco-friendly practices and sustainable tourism, fostering a responsible approach to travel. Destination Marketing in the Digital Age: Uncover strategies and tools for marketing destinations in an increasingly digital world, harnessing the power of social media and data analytics. Smart Cities and Tourism: Examine how smart city technologies are revolutionizing urban experiences and enhancing tourism infrastructure. Why Attend? The Tourism and Technology Summit Africa Series 2024 is more than an event; it's an opportunity to be part of a movement

In this digital age, talking about traveling and tourism brings to mind how convenient technologies have made everything easier for us. From booking to check-out, everything is technological based. Artificial intelligence in the tourism and travel sector has already created a hugely significant change. With Tourism 5.0, we are going to experience the best of travel and tourism. Tourism 5.0 is another term for the same trend of growing use of Big Data, Artificial Intelligence, Cloud Computing, Sustainable energy, and other high-tech computer technologies to generate demand and improve services for consumers across different industries. Personalized travel experiences are created using technology in tourism from start to finish.. The African Travel and tourism sector would need to disrupt to become competitive globally.

The TOURISM & TECHNOLOGY SUMMIT AFRICA 2022 Technology has always been an important component in the global economy. It has however become a strategic imperative due to the emergence and the rise of the tech-savvy, connected consumers across global and national socioeconomic landscapes and sectors Even though this has immense potential to create value, unlock broader societal benefits and change negative perceptions about Africa, its adoption in many African tourist destinations lags behind compared to international good practices. Contextually, this challenge differs from country to country, but it remains a major inhibitor to a competitive African Tourism Industry and that is the gap Tourism and Technology Summit Africa aims to close. The Africa Tourism Board would partner My Beautiful Africa for this years Summit which would aim to deliver a digital playbook on the digital transformation of the African Tourism.

AFRICA AS A SMART TOURISM DESTINATION Smart tourism refers to the application of information and communication technology for developing innovative tools in tourism. It supports integrated efforts at a destination to find innovative ways to collect and use data derived from physical infrastructure, social connectedness and organizational sources (both government and non-government),and users in combination with advanced technologies to increase efficiency, sustainability, experiences. The information and communication technology tools used for smart tourism include IoT, mobile communication, cloud computing, and artificial intelligence. It combines physical, informational, social, and commercial infrastructure of tourism with such tools to provide smart tourism opportunities. The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects. It should also gather and distribute information to facilitate efficient allocation of tourism resources and integrate tourism supplies at a micro and macro level ensuring that the benefits are well distributed. A lot is happening in the Travel, Tourism and Hospitality space in Africa and post covid-19 the shift which has occurred cannot be ignored, Technology is now the centrepoint of many organisations operating in the sector so says Clara Chinwe Okoro Founder and COO at My Beautiful Africa a Travel Tech Company based in Lagos Nigeria and organisers of the Tourism and Technology Summit Africa.

TOURISM AND TECHNOLOGY SUMMIT 2020. THEME>>>THE FUTURE FOR TRAVEL AND TOURISM IN AFRICA BIOMETRICS>>> ARTIFICIAL INTELLIGENCE>>>DATA Brandworld Media in partnership with Technology Mirror is proud to present the 2nd edition of the TOURISM AND TECHNOLOGY SUMMIT with the theme THE FUTURE FOR TRAVEL AND TOURISM IN AFRICA.>>>BIOMETRICS . ARTIFICIAL INTELLIGENCE . BIG DATA. The future of travel is technology-based, so tourism jobs will require both technical and advanced soft skills used to effectively implement and manage smart initiatives. The greatest societal impact of digital transformation in tourism may be the effect on the sector’s workforce, which directly and indirectly represents 1 in every 10 jobs worldwide. Like in other economic sectors, intelligent automation will change the nature of some travel jobs and eradicate others altogether. However, digitally-enabled growth will also generate new employment opportunities that could outpace the automation of existing roles, especially as strong growth is forecast for the sector. Tourism and Technology Summit is a project driven by a vision to disrupt the Tourism industry in Africa through Technology.It works with the public & private sector to drive the growth & development of the industry through: • Emerging technology driven by innovations • Sector inspiring policies that enhance growth & development • Thoughtful stakeholders’ engagement. • The exposure of players to knowledge on global best practices that engender quality services. Under SDGS 17 PARTNERSHIPS FOR THE GOALS, the summit aims to focus on how Technology can deliver smart solutions to enable and grow the Tourism industry in Africa.