Puerto Vallarta, Mexico — Playa Hotels & Resorts proudly celebrates a key milestone in its ongoing commitment to sustainability and community development through the Playa Cares initiative. In 2024, Playa Cares launched 11 regional projects across various destinations under one purpose: to tackle critical environmental and social challenges in partnership with local communities, nonprofits, and key stakeholders.

This initiative, developed in collaboration with Jardín Mágico Santuario de Mariposas A.C., seeks to foster biodiversity preservation through a comprehensive approach that combines education, institutional support, financial aid, and the creation of meaningful engagement opportunities for guests, associates, and local communities.

Located just ten minutes from Puerto Vallarta’s Marina, Jardín Mágico is the largest butterfly sanctuary in Mexico.. Home to more than 30 local butterfly species, the sanctuary plays a vital role in educating the public, restoring populations of endangered butterflies, and raising awareness about the importance of pollinators to healthy ecosystems.

Playa Hotels & Resorts has developed a multifaceted strategy to support Jardín Mágico and to expand its impact through: The Improvement of the sanctuary’s infrastructure and operational capacity, sponsorship of visit from local schools (45 children) and investing on marketing and promotional material for the Sanctuary to attract more visitors and partners.

Through this partnership, Playa Hotels & Resorts not only hopes to strengthen local conservation efforts, but also to inspire others in the tourism and hospitality industry to recognize the value of Mexico’s natural and cultural heritage. By investing in long-term, community-based sustainability efforts, Playa continues to position itself as a positive force for change in the regions it calls home.