Content submitted by SwissTourims4SDGs – SwissTourism4SDGs
Submited Date : 30/03/2021

The "I AM PRO SNOW" project supports Swiss winter sports resorts and companies in reducing their carbon footprint and making their commitment to sustainable and climate-friendly tourism visible. All participants commit to switching to 100% renewable electricity by 2030 at the latest, and compile an individual action program to motivate employees and visitors to adopt climate-friendly behavior. I AM PRO SNOW is a project with international appeal.

"I AM PRO SNOW" is an awareness and action campaign for climate protection aimed at mountain railroads. The campaign was launched in America by Al Gore (The Climate Reality Project) and disseminated in Switzerland by MYBLUEPLANET. Our vision is for Swiss winter sports resorts to take on a pioneering role in climate protection by committing in the campaign to switch to 100% renewable electricity by 2030 at the latest. For this purpose, there are further training offers for employees, attractive action days for guests and access to an international network."