Via Sustentável is a sustainable tourism news portal. Created to be 100% digital, it is part of Editora Via Group, which publishes Brasilturis, the first tourism market news newspaper, ViaG, a pioneer magazine in LGBT tourism, and Best Travel, the first magazine focused on tourism for the third Age.Conceived by the journalist Velma Gregório, specialist in Communication, by the Cásper Líbero Faculty and University of Florida, and in sustainability, Fundação Getúlio Vargas. She has collaborated with Editora Via since the launch of ViaG magazine and, since 2018, Communications Director of the group.Editora Via is a society of entrepreneurs Ana Carolina Melo, Publisher, and Amanda Leonel, CEO.Our purpose is to "raise awareness about sustainable tourism while showing the travel experience."We have the challenge of engaging the market and travelers in preserving the environment, in social development and in strengthening the local economy through the reporting of travel experiences. The idea is to awaken the desire to know destinations, products and initiatives and show what each of them does for sustainability.That is, offering information on tourism and going beyond, showing the backstage how everything works and supporting more conscious choices.By 2015, global leaders agreed to have the 17 Sustainable Development Goals to guide our development by 2030. Tourism is committed to doing its part in this journey and this is expressed as a goal in two of the 17 goals:ODS 8 - Entrepreneurship and Economic GrowthTarget 8.9: By 2030, design and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products;ODS 12 - Responsible Consumption and ProductionTarget 12b - Develop and implement tools to monitor the impacts of sustainable development on sustainable tourism, which generates jobs, promotes local culture and products;