Playa Hotels & Resorts has created Playa Cares, its own Sustainable Management System, the implementation of which seeks to comply with the following objectives in each of the destinations where we operate: • To make optimal use of environmental resources, while maintaining essential ecological processes, helping to conserve the natural heritage and biodiversity, and effectively contributing to climate action. • To respect, preserve, and promote local communities' sociocultural authenticity, cultural heritage, traditional values, and intellectual rights. • To operate safely and prepare our operation to adequately respond to any type of risk. guaranteeing the well-being of our guests, visitors, associates, and contractors, within our hotels and offices. • To guarantee viable long-term economic operations, by providing socio-economic benefits to all stakeholders, including stable employment opportunities, income generation, and social services to local communities. • To maintain a high level of satisfaction for our guests and ensure a significant experience, by actively involving them in sustainability issues of the destinations they visit and promoting sustainable tourism practices among them. • To comply with all applicable local, national, and international legislation and regulations related to our Industry and type of activities. To meet these core objectives, Playa Cares’ integrated approach goes beyond checklists and benchmarks. Playa Hotels & Resorts Sustainability Director, David Andrés Ortegón-Martínez explains, “Sustainability at Playa Hotels & Resorts consists of changing the decision-making process at all levels, with one goal in mind: To be an increasingly competitive company, that uses all our resources in the most efficient way possible, and creates a balance between the environmental, social and economic aspects of our operations".

The Jamaican Awareness of Mangroves in Nature (J.A.M.I.N.) program is an immersive and experiential educational initiative designed to engage high school students and teachers in the study, restoration, and monitoring of mangrove ecosystems. The program leverages evidence-based pedagogical approaches such as project-based learning, which enables students to investigate real-world challenges and develop in-depth knowledge over time, and place-based learning, which takes learners beyond the traditional classroom and into their surrounding natural environments, particularly local mangrove habitats.

The preservation of marine and terrestrial ecosystems is essential to the long-term success of the tourism industry—especially for Playa Hotels & Resorts, whose entire portfolio consists of properties located in coastal areas. As part of its sustainability commitment, Playa Hotels & Resorts collaborates with the Discovery Bay Marine Lab—a division of the University of the West Indies—to support the implementation of J.A.M.I.N. as a pilot initiative. The goal is to inspire collective action and foster collaboration among stakeholders, both within and beyond the tourism sector, across destination communities.

The inaugural J.A.M.I.N. event brought together 45 students from William Knibb Memorial High School for a comprehensive environmental education experience at Discovery Bay Marine Lab. The program featured a range of interactive activities, including educational workshops, field excursions, and hands-on mangrove planting. This initiative provided students with meaningful exposure to the ecological importance of mangroves, reinforcing their understanding of coastal conservation and environmental responsibility.

Since 2023, Playa Hotels & Resorts has supported the J.A.M.I.N. program as part of its Playa Cares Schools initiative, which aims to cultivate a culture of sustainability within local educational institutions. These schools serve as strategic platforms for engaging key stakeholders in the co-creation of more resilient and sustainable tourist destinations.

We are always seeking partners to expand the impact of our Playa Cares Initiatives in Mexico, the Dominican Republic, and Jamaica. Through collaboration and sponsorship, we can amplify the reach of these programs and create lasting positive change in the communities where we operate.

This pilot project is focused on showing a balance between ecosystem conservation and food production, which is both possible and necessary in today´s world. The project connects hotel associates, guests and the community to food production and to the land in a unique way. In the gardens of Hilton La Romana, organic fruits, vegetables, and honey are cultivated to demonstrate how sustainable agriculture can be undertaken. Today approximately 5% of the food used in the Central Kitchen of Hilton La Romana comes from these gardens. Local children from the Benerito School visit the garden and learn the importance and benefits of growing produce. The school children also prepare delicious pizzas for their lunch using the vegetables they harvested in the garden, and receive a school kit (backpack, notebooks, pencils and pens) to encourage being meritorious students in their school. This project has been replicated inside the Benerito School at Bayahibe, Dominican Republic, so all the students have the chance to learn about sustainable agriculture and the production of food in their own backyard. This initiative is part of a bigger initiative called Playa Cares Schools, established by Playa Hotels & Resorts in Mexico, Dominican Republic and Jamaica, To create a culture of sustainability in local educational Institutions, using them as a platform to work with key stakeholders in the development of our sustainable destinations.