This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures […]

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda’s Eastern Province. Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and […]

The EPIK Social-Good Festival is a two-day community festival held annually during Father’s Day weekend in Adum Banso, a farming community near Takoradi in Ghana’s Western Region. The festival is named in honour of Elizabeth Pinsan and Isaiah Kakraba (EPIK) and is designed as a community-led celebration that combines cultural activities, social engagement, wellness initiatives, […]

The Atlantic Forest Great Reserve is a voluntary multi-stakeholder collaboration that brings together public authorities, private sector actors, local communities, NGOs, and academic institutions to promote nature-based tourism in the largest remaining continuous stretch of the Atlantic Forest. The initiative spans over 3 million hectares of conserved natural landscapes across 60 municipalities in the states […]

Despite the growth of globalization and e-commerce, fashion-related products — such as textiles, jewellery, perfumes, and accessories — still hold the greatest value when purchased at their destinations of origin. These items are more than souvenirs; they are powerful storytellers that connect travellers to the culture, history, and identity of places they visit.  Drawing on […]

Join us every Friday to Sunday, 2 PM to 6 PM, for the vibrant Red Rocks Twizihiwe event! Immerse yourself in Rwanda’s rich cultural tapestry as our talented youth showcase their skills in culinary arts, pottery, storytelling, drumming, and captivating cultural dances. Experience authentic performances featuring traditional instruments like the inanga, umuduri, and ingoma, with […]

Marketing, Branding, and Selling Authentic Rural Tourism Experiences Around Rwanda’s National Parks. In the spirit of Rwanda’s resilient communities, we are launching a bold campaign: “Not Walking Alone, Leaving No One Behind”. This initiative unites community-based tourism players across the country, fostering collaboration to share authentic, sustainable experiences with travelers visiting our beautiful land. Our […]

“Tourism: Driving economic diversification and inclusion in LLDCs”  In 2019, prior to the impact of the COVID-19 pandemic, LLDCs received 50.2 million international tourists generating USD 22.6 billion in exports. Tourism represented 10% of total exports and an estimated 4% direct GDP. LLDCs accounted for 3.5% of all international tourist arrivals but only 1.3% of […]

The HIKE project, funded by the EU under the Erasmus+ program, is designed to encourage healthier lifestyles through hiking along European cultural and historical trails. Launched on 1 April 2024 and spanning 18 months, this initiative merges physical activity with cultural discovery, aiming to enrich understanding of shared heritage and cultivate a community of hiking […]

Empowering Sustainable Tourism through Collaboration The SDG Tourism Task Force Initiative is a powerful platform driving sustainable tourism practices in Latin America and the Caribbean. This innovative program equips destinations with the tools and knowledge they need to thrive. Key Highlights: -Collaborative Workshops: Interactive sessions bring together stakeholders from governments, NGOs, and the private sector […]