At our premises, a day is measured in connections made, stories shared, and lives touched. Our full-day gastronomy and eco-cultural experience is designed as a living example of how tourism can directly support communities while preserving culture and the environment. During morning hours, visitors meet local farmers whose knowledge reflects generations of sustainable practice. Guided […]

This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures […]

Across Rwanda’s diverse landscapes—from the misty volcanoes in the north to the savannah plains in the east, the shores of Lake Kivu in the west, and the rich cultural heartlands in the south—local communities have long been the custodians of the country’s natural and cultural heritage. Yet, many of these communities have remained on the […]

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda’s Eastern Province. Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and […]

Volcanoes National Park is part of the Virunga Massif ecosystem shared with Virunga National Park and Bwindi Impenetrable National Park, home to the endangered mountain gorillas. To strengthen conservation and improve ecological connectivity, Rwanda has initiated a major expansion of Volcanoes National Park by 23%, adding approximately 10,000 hectares to the current protected area. About […]

Each year at the foothills of the Virunga Massif, Rwanda hosts Kwita Izina, the annual gorilla naming ceremony that blends culture, conservation, tourism, and community development. Launched in 2005 by the Rwanda Development Board, it draws inspiration from a centuries‑old Rwandan tradition in which families name their children eight days after birth. By extending this […]

Red Rocks Community Benefit Company offers an engaging evening experience where visitors connect directly with local communities through storytelling, music, traditional dress, games, and cuisine. Hosted in a warm and welcoming setting, the evening encourages participation, conversation, and genuine cultural exchange. Community elders, artists, and youth share stories passed down through generations, offering insight into […]

The EPIK Social-Good Festival is a two-day community festival held annually during Father’s Day weekend in Adum Banso, a farming community near Takoradi in Ghana’s Western Region. The festival is named in honour of Elizabeth Pinsan and Isaiah Kakraba (EPIK) and is designed as a community-led celebration that combines cultural activities, social engagement, wellness initiatives, […]

The Atlantic Forest Great Reserve is a voluntary multi-stakeholder collaboration that brings together public authorities, private sector actors, local communities, NGOs, and academic institutions to promote nature-based tourism in the largest remaining continuous stretch of the Atlantic Forest. The initiative spans over 3 million hectares of conserved natural landscapes across 60 municipalities in the states […]

Despite the growth of globalization and e-commerce, fashion-related products — such as textiles, jewellery, perfumes, and accessories — still hold the greatest value when purchased at their destinations of origin. These items are more than souvenirs; they are powerful storytellers that connect travellers to the culture, history, and identity of places they visit.  Drawing on […]