This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures […]

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda’s Eastern Province. Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and […]

Despite the growth of globalization and e-commerce, fashion-related products — such as textiles, jewellery, perfumes, and accessories — still hold the greatest value when purchased at their destinations of origin. These items are more than souvenirs; they are powerful storytellers that connect travellers to the culture, history, and identity of places they visit.  Drawing on […]

Marketing, Branding, and Selling Authentic Rural Tourism Experiences Around Rwanda’s National Parks. In the spirit of Rwanda’s resilient communities, we are launching a bold campaign: “Not Walking Alone, Leaving No One Behind”. This initiative unites community-based tourism players across the country, fostering collaboration to share authentic, sustainable experiences with travelers visiting our beautiful land. Our […]

Red Rocks Rwanda is an eco-tourism company and social enterprise dedicated to community development, wildlife conservation, and sustainable tourism. We offer cultural tourism initiatives that uplift local communities and preserve nature by integrating them into the tourism supply chain. Our eco-friendly backpacker hostel, campsite, and cultural center serve as an ideal base for unforgettable wildlife […]

“Tourism: Driving economic diversification and inclusion in LLDCs”  In 2019, prior to the impact of the COVID-19 pandemic, LLDCs received 50.2 million international tourists generating USD 22.6 billion in exports. Tourism represented 10% of total exports and an estimated 4% direct GDP. LLDCs accounted for 3.5% of all international tourist arrivals but only 1.3% of […]

Empowering Sustainable Tourism through Collaboration The SDG Tourism Task Force Initiative is a powerful platform driving sustainable tourism practices in Latin America and the Caribbean. This innovative program equips destinations with the tools and knowledge they need to thrive. Key Highlights: -Collaborative Workshops: Interactive sessions bring together stakeholders from governments, NGOs, and the private sector […]

Hailing from Tokyo, Takako Sakai has an extensive background in tourism-related roles, having previously worked with Japan National Tourism Organization (JNTO), Hawaii Tourism Japan and Tokyo Convention & Visitors Bureau (TCVB). Currently serving as a Japan Overseas Cooperation Volunteer (2022, Feb 16th ~ 2024, Feb 15th), Sakai contributes to Zlatibor Tourism Organization, a mountain resort […]

In the heart of Africa, nestled among lush hills and green landscapes, lies the enchanting destination of Red Rocks Rwanda. This vibrant land gestures travellers who are passionate explorer eager to research into its unique cultural tapestry. At Red Rocks intercultural centre, where traditional dance performances and art exhibitions showcased the richness of Rwandan heritage, […]

Red Rocks Rwanda is a social enterprise that is all about the community, wildlife, tourism & travel thus promoting sustainable tourism through community and cultural programs. Their pioneering cultural tourism scheme involves developing the community and promoting conservation through tourism. The eco-tours, Amahoro Tours, offer customized travel itineraries around Rwanda and bring under-served communities into […]