Theme: Marketing and branding
Posted Date : 28th January, 2025
The WEST NARA Wide Area Tourism Promotion Council is an organization comprised of eleven organizations: Ikaruga Town (the hub of the organization that is home to the World Cultural Heritage site of Horyu-ji Temple); Yamatokoriyama City; Heguri Town; Sango Town; Ando Town; Oji Town; Ikaruga Town Tourism Association; Yamatokoriyama City Tourism Association; Oji Town Tourism […]
Posted Date : 28th January, 2025
Gifu Prefecture has been a pioneer in Japan in promoting measures that focus on sustainability. For example, in 2007, Gifu Prefecture launched the ā€œGifuā€™s Treasures certification projectā€, and in 2009 initiated the ā€œHida/Mino Overseas Promotion Strategyā€ to promote these tourism resources to the rest of the world. Its efforts can be characterized as follows: (1) […]
Posted Date : 22nd January, 2025
Empowering Sustainable Tourism through Collaboration The SDG Tourism Task Force Initiative is a powerful platform driving sustainable tourism practices in Latin America and the Caribbean. This innovative program equips destinations with the tools and knowledge they need to thrive. Key Highlights: -Collaborative Workshops: Interactive sessions bring together stakeholders from governments, NGOs, and the private sector […]
Posted Date : 11th March, 2024
In the serene heart of Japan, where tradition meets nature’s beauty, we unveil a remarkable opportunity that celebrates the artistry of kintsugi and urushi lacquer forestry. After a year of dedicated effort and collaboration with the rural town of Daigo, we announce our first annual Japan travel experience workshop: Experience Urushi Forestry + Kintsugi, scheduled […]
Posted Date : 16th February, 2024
Hailing from Tokyo, Takako Sakai has an extensive background in tourism-related roles, having previously worked with Japan National Tourism Organization (JNTO), Hawaii Tourism Japan and Tokyo Convention & Visitors Bureau (TCVB). Currently serving as a Japan Overseas Cooperation Volunteer (2022, Feb 16th ~ 2024, Feb 15th), Sakai contributes to Zlatibor Tourism Organization, a mountain resort […]
Posted Date : 16th January, 2024
Yusuke Sugimura, a native of Tokyo, Japan, has dedicated five and a half years of his professional career to fostering tourism and supporting local economies. Working as a municipal employee in the Industrial Promotion Division of Chofu City Office in Tokyo, Sugimura spearheaded projects related to tourism promotion and regional economic development. Sugimura’s current mission […]
Posted Date : 29th September, 2023
Ā Our pilot project for digital transformation in tourism is a groundbreaking initiative aimed at promoting sustainable tourism through innovation and collaboration. In alignment with the 17 Sustainable Development Goals (SDGs) of the United Nations, we have ambitious objectives and core areas to enhance the tourist experience, promote ecological and social sustainability, and forge global partnerships.Ā  […]
Posted Date : 13th December, 2022
Horizon 2020 project, funded by the European Commission, promotes cultural heritage in the vicinity of historic pilgrimage routes and facilitates economic and social impact of sustainable tourism in rural areas. The project started on 1 January 2021 and has a duration of 36 months, while its main phases include identification of pilot areas and relevant […]
Posted Date : 13th December, 2022
The Via Francigena is one of the most popular pilgrimage routes in the world, spanning centuries of history and stretching along 3200 kilometres in the UK, France, Switzerland and Italy. In 1994, the route was awarded ‘Cultural Route of the Council of Europe’ status in recognition of its role in promoting common European values. The […]
Posted Date : 14th September, 2022
UNWTO and the State Secretariat for Economic Affairs are launching the 2022Ā UNWTO Studentsā€™ League – Switzerland, an innovativeĀ environment to empower and motivate tourism and hospitality studentsĀ by giving themĀ real-time experience. Through an online competition, Students from around the world will compete to give the tourism sector their best sustainable ideasĀ on the pressing subjects of the sector,Ā such […]