This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures […]

Across Rwanda’s diverse landscapes—from the misty volcanoes in the north to the savannah plains in the east, the shores of Lake Kivu in the west, and the rich cultural heartlands in the south—local communities have long been the custodians of the country’s natural and cultural heritage. Yet, many of these communities have remained on the […]

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda’s Eastern Province. Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and […]

Each year at the foothills of the Virunga Massif, Rwanda hosts Kwita Izina, the annual gorilla naming ceremony that blends culture, conservation, tourism, and community development. Launched in 2005 by the Rwanda Development Board, it draws inspiration from a centuries‑old Rwandan tradition in which families name their children eight days after birth. By extending this […]

Kamaishi City, which suffered extensive damage in the 2011 Great East Japan Earthquake, formulated the Kamaishi City Tourism Promotion Vision in 2017 to create a new town and a tourist destination in the wake of the disaster. This vision, which proposed the Kamaishi Open Field Museum Concept, in which the entire city of Kamaishi is […]

Hailing from Tokyo, Takako Sakai has an extensive background in tourism-related roles, having previously worked with Japan National Tourism Organization (JNTO), Hawaii Tourism Japan and Tokyo Convention & Visitors Bureau (TCVB). Currently serving as a Japan Overseas Cooperation Volunteer (2022, Feb 16th ~ 2024, Feb 15th), Sakai contributes to Zlatibor Tourism Organization, a mountain resort […]

Yusuke Sugimura, a native of Tokyo, Japan, has dedicated five and a half years of his professional career to fostering tourism and supporting local economies. Working as a municipal employee in the Industrial Promotion Division of Chofu City Office in Tokyo, Sugimura spearheaded projects related to tourism promotion and regional economic development. Sugimura’s current mission […]

In the heart of Africa, nestled among lush hills and green landscapes, lies the enchanting destination of Red Rocks Rwanda. This vibrant land gestures travellers who are passionate explorer eager to research into its unique cultural tapestry. At Red Rocks intercultural centre, where traditional dance performances and art exhibitions showcased the richness of Rwandan heritage, […]

Red Rocks Rwanda is a social enterprise that is all about the community, wildlife, tourism & travel thus promoting sustainable tourism through community and cultural programs. Their pioneering cultural tourism scheme involves developing the community and promoting conservation through tourism. The eco-tours, Amahoro Tours, offer customized travel itineraries around Rwanda and bring under-served communities into […]

Red Rocks Initiative for Sustainable Development is a non-profit organization based in Musanze, Rwanda, dedicated to fostering positive change and sustainable development within local communities. We are seeking donors, sponsors, and grants to enhance our facilities and expand our impactful programs, including Balister coffee skills training, bakery skills and sugarcane juice making, culinary art programs […]