Following her participation in the 21st Kwita Izina Gorilla Naming Ceremony, where she named a baby gorilla “Ishakwe,” UN Tourism Secretary-General Shaikha Al Nuwais visited the Red Rocks Intercultural Centre in Nkotsi Village on Thursday, 3 September 2026. Nkotsi Village, recognized in 2021 as one of UN Tourism’s inaugural Best Tourism Villages, sits ten minutes from […]

Across East Africa, wildlife and ecosystems move freely across borders, and conservation efforts must do the same. Recognizing this reality, the Uganda Wildlife Research and Training College (UWRTC) and the Red Rocks Initiative for Sustainable Development in Rwanda developed a forward-looking partnership aimed at strengthening conservation, sustainable tourism, community empowerment, and knowledge exchange across the […]

What does it actually take to measure whether a tourism project is making a difference for the SDGs? That was the central question behind two masterclass sessions held at Lucerne University of Applied Sciences and Arts (HSLU), delivered in the framework of the Bachelor of Science in International Sustainable Tourism, a joint initiative with UN […]

¿Quieres aprender a diseñar una oferta de turismo rural que ponga al centro la generación de empleo digno y la protección del ambiente y la cultura local? ¿Quieres conocer la metodología de análisis de la cadena de valor del servicio turístico para entender cómo las comunidades locales puedan beneficiarse de la actividad del turismo? DIRIGIDO […]

This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures […]

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda’s Eastern Province. Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and […]

Within the framework of an ongoing JICA’s Sustainable Tourism Development Project in Mongolia, an international seminar entitled “Promoting Sustainable Tourism in Mongolia’s Tourism Destinations” was held in conjunction with the government event Tourism Week 2026. The seminar was organized by Mongolia’s Ministry of Culture, Sports, Tourism and Youth (MCSTY) and the Mongolian Tourism Organization, in […]

Each year at the foothills of the Virunga Massif, Rwanda hosts Kwita Izina, the annual gorilla naming ceremony that blends culture, conservation, tourism, and community development. Launched in 2005 by the Rwanda Development Board, it draws inspiration from a centuries‑old Rwandan tradition in which families name their children eight days after birth. By extending this […]

The Atlantic Forest Great Reserve is a voluntary multi-stakeholder collaboration that brings together public authorities, private sector actors, local communities, NGOs, and academic institutions to promote nature-based tourism in the largest remaining continuous stretch of the Atlantic Forest. The initiative spans over 3 million hectares of conserved natural landscapes across 60 municipalities in the states […]

Despite the growth of globalization and e-commerce, fashion-related products — such as textiles, jewellery, perfumes, and accessories — still hold the greatest value when purchased at their destinations of origin. These items are more than souvenirs; they are powerful storytellers that connect travellers to the culture, history, and identity of places they visit.  Drawing on […]