This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures […]

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda’s Eastern Province. Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and […]

Despite the growth of globalization and e-commerce, fashion-related products — such as textiles, jewellery, perfumes, and accessories — still hold the greatest value when purchased at their destinations of origin. These items are more than souvenirs; they are powerful storytellers that connect travellers to the culture, history, and identity of places they visit.  Drawing on […]

Join us every Friday to Sunday, 2 PM to 6 PM, for the vibrant Red Rocks Twizihiwe event! Immerse yourself in Rwanda’s rich cultural tapestry as our talented youth showcase their skills in culinary arts, pottery, storytelling, drumming, and captivating cultural dances. Experience authentic performances featuring traditional instruments like the inanga, umuduri, and ingoma, with […]

Marketing, Branding, and Selling Authentic Rural Tourism Experiences Around Rwanda’s National Parks. In the spirit of Rwanda’s resilient communities, we are launching a bold campaign: “Not Walking Alone, Leaving No One Behind”. This initiative unites community-based tourism players across the country, fostering collaboration to share authentic, sustainable experiences with travelers visiting our beautiful land. Our […]

Empowering Sustainable Tourism through Collaboration The SDG Tourism Task Force Initiative is a powerful platform driving sustainable tourism practices in Latin America and the Caribbean. This innovative program equips destinations with the tools and knowledge they need to thrive. Key Highlights: -Collaborative Workshops: Interactive sessions bring together stakeholders from governments, NGOs, and the private sector […]

Objetivos estratégicos de la Reserva Huaravito: Procurar el mantenimiento de los procesos ecológicos esenciales y los sistemas de apoyo vitales como el reciclaje y compostaje de nutrientes, la conservación y rehabilitación de suelos, y los servicios a la sociedad como la reducción de carbono, la producción de oxígeno, la provisión de agua potable y la […]

Hailing from Tokyo, Takako Sakai has an extensive background in tourism-related roles, having previously worked with Japan National Tourism Organization (JNTO), Hawaii Tourism Japan and Tokyo Convention & Visitors Bureau (TCVB). Currently serving as a Japan Overseas Cooperation Volunteer (2022, Feb 16th ~ 2024, Feb 15th), Sakai contributes to Zlatibor Tourism Organization, a mountain resort […]

The Ulu Ai Tourism Project in Sarawak, Malaysia is a sustainable partnership between tour operator Borneo Adventure and local Iban communities in Sarawak, Malaysia. The project has developed a long-term relationship between hosts and visitors, whereby visitors experience the local community lifestyle on the host’s terms. Started in 1987, tours to Ulu Ai focus on […]

The Ministry of Tourism and Sport of the Republic of Croatia in collaboration with the World Tourism Organization (UNWTO), organized this in-person side event with the support of the Ministry of Tourism of India, Chair of the G20 Tourism Committee Presidency, to showcase how partnerships across multilateral, public, private, and academic sectors are actively contributing […]