Following her participation in the 21st Kwita Izina Gorilla Naming Ceremony, where she named a baby gorilla "Ishakwe," UN Tourism Secretary-General Shaikha Al Nuwais visited the Red Rocks Intercultural Centre in Nkotsi Village on Thursday, 3 September 2026.

Nkotsi Village, recognized in 2021 as one of UN Tourism's inaugural Best Tourism Villages, sits ten minutes from Musanze town at the foot of Volcanoes National Park. Welcomed by traditional drumming and community dancers, the Secretary-General met with Red Rocks founder Greg Bakunzi to observe how community-led sustainable tourism creates lasting livelihoods alongside wildlife conservation.

"When communities next to Volcanoes National Park benefit directly from tourism, they become its strongest custodians." — Greg Bakunzi, Founder of Red Rocks Intercultural Centre.

While mountain gorilla trekking remains Rwanda's flagship experience, Red Rocks focuses on diversifying local opportunities through cultural heritage, crafts, music, and culinary experiences, ensuring tourism benefits extend beyond the park gates. Supported by the UN Tourism Small Grants Programme in partnership with the TUI Care Foundation, the project "Empowering Artists and Artisans Through Creative Tourism" reached 100 direct beneficiaries across Nkotsi and Bisate villages, of which 80% were women and 40% youth.

During an immersive exhibition tour, Secretary-General Al Nuwais participated in hands-on basket weaving alongside local artisan Paulina, explored traditional pottery and painting, visited the youth creative studio for music and video production, and tasted local culinary arts. Beyond theinitial grant funding of €20,000, co-financed with €4,500 from Red Rocks, the initiative builds long-term capacity through weekly training in design, digital storytelling, and sustainable material sourcing, as well as cross-border knowledge sharing with peer projects in Namibia, Mozambique, and Tanzania.

The visit celebrated a shared vision where cultural conservation and community empowerment reinforce one another and where tourism, when rooted in community ownership, becomes a lasting force for both.

Across East Africa, wildlife and ecosystems move freely across borders, and conservation efforts must do the same. Recognizing this reality, the Uganda Wildlife Research and Training College (UWRTC) and the Red Rocks Initiative for Sustainable Development in Rwanda developed a forward-looking partnership aimed at strengthening conservation, sustainable tourism, community empowerment, and knowledge exchange across the region.

The collaboration follows strategic engagements between UWRTC Principal Mr. Robert Baluku, Red Rocks Initiative founder Gregory Bakunzi, and members of their respective teams, including Mr. Oketch Emmanuel, Head of Tourism at UWRTC. Their shared vision is to build stronger connections between communities, conservation institutions, researchers, and tourism practitioners so that people and nature can thrive together.

The partnership will explore joint approaches to protecting shared ecosystems and wildlife corridors, particularly within the wider Virunga landscape spanning Rwanda, Uganda, and the Democratic Republic of Congo. By sharing knowledge and conservation practices, the initiative seeks to address challenges such as habitat degradation, climate change, biodiversity loss, and human-wildlife conflict. It also aims to strengthen community participation so that people living alongside protected areas become active partners and beneficiaries of conservation.

A key element of the collaboration is the expansion of One Health training, recognizing the close relationship between human health, animal health, and healthy ecosystems. Building on workshops led by Dr. Siya Aggrey, the partners envision practical community learning programmes that equip local people with knowledge about environmental protection and sustainable natural resource management. Through accessible training materials, including educational films, conservation knowledge can reach communities in remote agricultural and pastoral areas, turning information into action on the ground.

The partnership will also create opportunities for researchers, lecturers, students, and field practitioners to exchange expertise and undertake joint research. This cooperation will strengthen tourism and conservation education while developing the next generation of East African environmental leaders. UWRTC is particularly interested in learning from Rwanda's experience of linking wildlife conservation with community participation and tourism benefits, including lessons highlighted during the Kwita Izina gorilla naming ceremony.

UWRTC and Red Rocks Initiative are also exploring collaborative media initiatives that bring together scientific knowledge and professional photography, filmmaking, and storytelling. Teams from Uganda and Rwanda have shared skills in wildlife cinematography, photography, drone mapping, and documentary production, building a regional archive of conservation and community stories.

Ultimately, this partnership represents more than cooperation between two institutions. It is a step toward a more connected East Africa, where conservation crosses borders, communities are empowered, knowledge is shared, and sustainable tourism contributes to protecting the natural heritage on which future generations depend. Together, this collaboration aims to demonstrate that when conservation, communities, education, and tourism work together, borders can become bridges for sustainable development.

Red Rocks Rwanda has launched an interactive Live Cultural Streaming Program on YouTube, offering audiences around the world the opportunity to experience Rwanda's rich cultural heritage in real time. Developed through the collaboration of Red Rocks Initiatives and Red Rocks Base Camp, the programme uses digital technology to bring authentic, community-led tourism experiences to a global audience while creating meaningful connections across borders. More than simply broadcasting cultural events, the platform encourages active participation. Viewers can join live traditional storytelling sessions, cultural performances, heritage workshops and craft demonstrations, engaging directly with local community members, artisans and cultural practitioners. This interactive approach allows communities to share their living traditions, oral histories and skills with audiences worldwide, while preserving and celebrating Rwanda's cultural heritage. By making these experiences accessible online, the initiative helps overcome geographic and financial barriers that often limit participation in cultural tourism. At the same time, it creates new opportunities for local artists and storytellers to reach international audiences, strengthen their visibility and generate sustainable livelihood opportunities. The programme also aims to inspire future travel by introducing viewers to Rwanda's community-based tourism initiatives. By fostering dialogue and cultural exchange between visitors and rural communities, it promotes responsible tourism built on mutual understanding, respect and collaboration. Through this initiative, Red Rocks Rwanda demonstrates how digital innovation can complement community-based tourism by preserving cultural heritage, expanding access to authentic experiences and supporting more inclusive, resilient and sustainable tourism development.

At Red Rocks culture is not confined to museums or staged performances, it is a living heritage that continues to shape communities, inspire young people, and connect visitors with the authentic spirit of Rwanda. Local musicians, dancers, artisans, and community elders have transformed traditional music and dance into powerful tools for cultural preservation, sustainable livelihoods, and intercultural understanding. Visitors are invited to do more than observe; they become active participants in experiences that celebrate Rwanda's rich cultural identity while directly supporting the people who keep these traditions alive. Through hands-on workshops, guests learn to play traditional musical instruments such as the Inanga, Ingoma, Umuduri, Ikembe, and Amakondera, each carrying generations of history, storytelling, and indigenous knowledge. Guided by local cultural practitioners, visitors discover how music has long served as a means of education, communication, celebration, and social cohesion within Rwandan communities. Equally inspiring is the opportunity to experience the iconic Intore Dance, one of Rwanda's most treasured cultural traditions. Beyond its graceful movements and vibrant costumes, the dance represents courage, unity, respect, and national identity. Community performers not only showcase their remarkable talents but also invite visitors to learn the rhythms, understand the symbolism behind each movement, and share in a joyful cultural exchange. These community-led experiences generate meaningful employment for local artists, provide young people with opportunities to preserve and value their cultural heritage, and create new income streams that reduce dependence on natural resources surrounding protected areas such as Volcanoes National Park.

What began as an idea to bring communities closer to tourism opportunities grew into a movement of hope, culture, learning, and collaboration. The first edition of the Community Tourism Fair 2026, hosted by Red Rocks Initiative for Sustainable Development in Rwanda, exceeded expectations and demonstrated the growing global interest in tourism that creates positive impact for people, culture, and nature. From the very first moments of the event, the atmosphere reflected something powerful: local communities standing alongside tourism professionals, conservation practitioners, development partners, youth leaders, women entrepreneurs, cultural performers, and international participants, all sharing one common vision: ensuring tourism benefits reach the people who protect and preserve destinations. In his opening remarks, Founder Greg Bakunzi described the Fair not as a one-time event, but as the beginning of a much longer journey. He emphasized that the Community Tourism Fair is envisioned to grow beyond Rwanda and become a platform for advancing community-based tourism across the region and eventually the African continent — creating stronger partnerships between communities, conservation actors, policymakers, and tourism stakeholders. Over three days, participants engaged in plenary discussions, thematic workshops, community exhibitions, and presentations delivered by speakers and practitioners from different parts of the world. Knowledge and experiences were shared openly, and practical solutions were explored together. The sessions highlighted how community-based tourism can contribute directly to the Sustainable Development Goals through: * Creating local employment and economic opportunities * Strengthening biodiversity conservation * Preserving cultural heritage and indigenous knowledge * Supporting youth and women entrepreneurship * Building resilient and inclusive tourism economies

At our premises, a day is measured in connections made, stories shared, and lives touched. Our full-day gastronomy and eco-cultural experience is designed as a living example of how tourism can directly support communities while preserving culture and the environment. During morning hours, visitors meet local farmers whose knowledge reflects generations of sustainable practice. Guided through fields of cassava, pumpkins, and fresh herbs, guests learn traditional, eco-friendly farming techniques such as natural pest control and soil regeneration. More importantly, they participate, handpicking the very ingredients that will later be transformed into a shared meal. This moment captures the essence of sustainable gastronomy: understanding where food comes from, and valuing the people and ecosystems behind it. By midday, the experience moves into a traditional open kitchen, where cooking becomes a powerful form of cultural exchange. Guided by a local chef, visitors prepare iconic Rwandan dishes using clay pots and wood-fired stoves, the experience concludes in a communal meal shared with local community members. In the afternoon, the experience shifts from the table to Rwanda’s living heritage, as guests engage with local artisans, learning crafts such as basket weaving or pottery. These activities preserve indigenous knowledge, generate income, and empower local livelihoods. As the day winds down, visitors are invited into a community dialogue—a rare and meaningful exchange with community members centered on conservation, community challenges, and how tourism can act as a driver for sustainable development. The day concludes with a herbal tea experience, where guests learn to blend local plants into natural brews, an introduction to Rwanda’s traditional wellness practices and a moment of calm reflection.

This initiative brings together three complementary actors—Amahoro Tours, Red Rocks Rwanda Community Benefit Company, and Red Rocks Initiative for Sustainable Development—each playing a distinct yet interconnected role in advancing community-based tourism (CBT). At the forefront, Amahoro Tours connects Rwanda’s unique experiences to the global market. Through strategic marketing, sales, and destination promotion, the company ensures that travelers discover authentic, community-led experiences that go beyond gorilla trekking tourism. On the ground, Red Rocks Rwanda Community Benefit Company safeguards the quality and integrity of these experiences. Through strong monitoring and evaluation systems, it ensures that tourism products meet high standards while remaining deeply rooted in local culture and traditions. Complementing this, Red Rocks Initiative for Sustainable Development strengthens the link between tourism, community livelihoods, and conservation. By empowering local people, especially women and youth, it ensures that tourism revenues translate into tangible social benefits while actively supporting environmental stewardship.

Together, these three entities form more than a partnership—they create an integrated model that enhances visitor experiences while directly improving livelihoods, preserving cultural heritage, and protecting biodiversity. It demonstrates that tourism, when thoughtfully designed, can be a force for inclusive growth and environmental resilience.

A key platform showcasing this model is the Community-Based Tourism Fair. The 2026 edition will take place from May 22–24 at the Red Rocks Intercultural Center in Musanze, Northern Rwanda, organized by Red Rocks Initiative for Sustainable Development under the theme "Integrating Conservation, Community, and Commerce." The three-day event brings together community tourism enterprises, conservation organizations, policymakers, investors, and development partners, with a program spanning plenary sessions, enterprise exhibitions, panel discussions, business-to-business networking, ignite talks from community leaders and women entrepreneurs, and cultural performances. It aims to strengthen partnerships, increase market access for community initiatives, and foster innovation and entrepreneurship among youth and women.

Across Rwanda’s diverse landscapes—from the misty volcanoes in the north to the savannah plains in the east, the shores of Lake Kivu in the west, and the rich cultural heartlands in the south—local communities have long been the custodians of the country’s natural and cultural heritage. Yet, many of these communities have remained on the margins of tourism benefits. Red Rocks Community Benefit Company (CBC) is changing this narrative. Through a growing network of community-based tourism hubs across all four provinces, Red Rocks CBC is building a national model of community-owned, environmentally responsible tourism that places local people at the center of development. The initiative focuses on strengthening market access, improving local enterprise capacity, and ensuring that tourism revenues directly benefit rural communities. At the core of this model is a simple but powerful idea: tourism can only be sustainable if it supports the people and ecosystems that make it possible. The Red Rocks CBC approach is guided by four key pillars. First, conservation, in which communities actively participate in protecting wildlife and restoring ecosystems. Second, eco-accommodation, which promotes sustainable lodges inspired by local architecture and environmentally friendly practices. Third, community experiences, offering authentic, locally owned tourism activities that create jobs and income. Finally, cultural and heritage events, which safeguard traditions, oral histories, and cultural expressions for future generations. Each provincial hub reflects the identity of its landscape and people. By empowering communities to own and lead tourism, Red Rocks CBC demonstrates that sustainable tourism can be a powerful tool for inclusive growth, cultural preservation, and environmental stewardship.

We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda's Eastern Province.

Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and reclaimed wood—we are proving that tourism infrastructure can be both beautiful and sustainable. Faced with environmental challenges, we collaborated with the Rwanda Environment Management Authority (REMA) to implement elevated foundations and permeable pavements. These climate-smart solutions not only protected the land but also turned local leaders into our strongest advocates for sustainable tourism. Kayonza serves as the anchor for seven interconnected sites dedicated to Rwanda's pastoral traditions. Tourists immerse themselves in Inyambo Cattle Sessions—guided encounters with Rwanda's royal cows—interactive craft sessions led by local women's cooperatives, and agro-tourism walks connecting cultural storytelling with Akagera safaris. This isn't just a construction project; it's a socio-economic engine. By the end of 2026, we aim to create 200 sustainable jobs for youth and women, launch vocational training in hospitality and eco-agriculture, and digitize heritage archives to safeguard Rwanda's farming history for future generations. "When people take pride in their heritage, they protect the land that sustains them." Join the Movement. As we push toward the final 30%, we invite partners and travelers to support this new chapter. Together, we are preserving Rwanda's living heritage while building lasting prosperity for the communities who call it home.

Volcanoes National Park is part of the Virunga Massif ecosystem shared with Virunga National Park and Bwindi Impenetrable National Park, home to the endangered mountain gorillas. To strengthen conservation and improve ecological connectivity, Rwanda has initiated a major expansion of Volcanoes National Park by 23%, adding approximately 10,000 hectares to the current protected area. About 3,740 hectares of this land will be used for park restoration and wildlife habitat, while more than 6,000 hectares will serve as a buffer zone between the park and the surrounding communities. This expansion is not only a conservation effort but also a development opportunity. Ensuring that neighbouring communities benefit from tourism and conservation is critical for the park's long-term protection.

Red Rocks Initiative and Community-Based Ecotourism

The Red Rocks Initiative operates near Volcanoes National Park and supports this conservation vision through a community-centered ecotourism model that links tourism, conservation, and community development. The initiative creates tourism experiences that generate income for local residents while encouraging the protection of natural resources. The model is based on a simple principle: when communities benefit economically and socially from tourism, they become strong partners in conservation. By promoting alternative livelihoods and community-led tourism experiences, the initiative helps reduce pressure on the park’s natural resources while supporting the objectives of the park expansion. Tourism activities are integrated with community programs in villages surrounding the park, with community members participating as guides, artisans, farmers, performers, and hosts.

Visitors take part in a wide range of environmental, cultural, and community-based experiences that support both conservation and local livelihoods. Environmental activities include tree-planting and reforestation initiatives that help restore degraded land near the park and strengthen the buffer zone, as well as soil conservation measures such as the use of biodegradable banana seed bags to prevent erosion and protect community farmland. These activities contribute to climate resilience and environmental stewardship in landscapes surrounding the park. Cultural and creative experiences involve women’s cooperatives producing traditional baskets, mats, and crafts that are sold to visitors, while tourists can observe or participate in basket-weaving and art workshops that preserve traditional skills. Through the Art for Conservation initiative, local artists create sculptures, paintings, and crafts inspired by wildlife and the ecosystems of Volcanoes National Park, raising awareness about conservation while generating sustainable income. Many households near the park rely on small-scale farming, and the initiative supports farmers through training in organic agriculture, composting, and biodiversity-friendly practices. Visitors can also engage with local agriculture by touring community farms and learning about organic farming, composting, and biodiversity-friendly agricultural practices that support soil health and sustainable food production. Tourism also contributes to community initiatives: some visitors volunteer in local schools by helping renovate classrooms or donating learning materials, others support sanitation projects such as the construction of pit latrines for households without adequate facilities, and a botanic garden established by the initiative preserves indigenous and medicinal plants while serving as an educational space where visitors learn about biodiversity and traditional knowledge.

Through these combined initiatives, more than 100 families have benefited from improved livelihoods, sanitation, education, and conservation awareness. By linking community-based tourism with environmental protection, the Red Rocks Initiative helps ensure that the expansion of Volcanoes National Park is supported by local communities who see tangible social and economic benefits from conservation. This approach strengthens local stewardship of natural resources while reinforcing the long-term sustainability of the park and its surrounding landscapes.

Each year at the foothills of the Virunga Massif, Rwanda hosts Kwita Izina, the annual gorilla naming ceremony that blends culture, conservation, tourism, and community development. Launched in 2005 by the Rwanda Development Board, it draws inspiration from a centuries‑old Rwandan tradition in which families name their children eight days after birth. By extending this ritual to newborn mountain gorillas in Volcanoes National Park, Rwanda elevated the animals from distant wildlife to symbols of national heritage and community stewardship. Since its inception, the ceremony has named nearly 400 baby mountain gorillas. The first ceremony in 2005 was intimate, gathering conservationists, park authorities, and local leaders to celebrate new gorilla births and Rwanda’s recovery following years of instability. At the time, the mountain gorilla population was fragile, tourism was rebuilding, and community trust in conservation required careful nurturing. Over the years, Kwita Izina has grown into an internationally recognized platform, attracting global scientists, policy makers, and conservation leaders. Since 2012, the mountain gorilla population in the Virunga Massif has grown from about 880 to more than 1,060 today, reflecting decades of sustained conservation efforts. In 2023, Rwanda welcomed over 1.4 million international visitors, generating about USD 620 million in tourism revenue, with gorilla tourism contributing to conservation-linked visitor experiences. A Personal Milestone in Conservation: 2017  In 2017, Greg Bakunzi was honored as one of the official gorilla namers — a moment that was personally meaningful while reflecting the broader conservation journey in Rwanda. His selection recognized decades of grassroots work in the Virunga region, where conservation and community livelihoods are closely intertwined. Greg has long championed the principle that conservation succeeds when communities benefit. Based in Musanze, he helped develop a tourism model centered on local communities, in which visitors’ contributions directly support local development, cultural preservation, and environmental stewardship. His participation in Kwita Izina symbolized the role of community-based tourism as a pillar of Rwanda’s conservation strategy. Through initiatives such as Amahoro Tours, Red Rocks Community Benefit Company, and Red Rocks Initiative for Sustainable Development, his work has supported youth employment, cultural artisans, environmental education, and reforestation programs — all while strengthening local ownership of conservation outcomes. Being part of Kwita Izina in 2017 affirmed that grassroots entrepreneurship can have a meaningful place in national and global conservation efforts. Recent Ceremonies and Expanding Impact Kwita Izina has increasingly emphasized resilience, climate responsibility, and inclusive growth. Post-pandemic editions highlighted tourism recovery, community solidarity, and innovation in conservation financing. In 2025, the 20th edition named 40 baby mountain gorillas under the theme “A legacy of community-centered conservation.” The ceremony brought together local community members, conservationists, tourists, government dignitaries, and visiting public figures, illustrating its ability to unite diverse stakeholders. Kwita Izina continues to strengthen Rwanda’s model of conservation-linked tourism, showing how cultural heritage, wildlife protection, and community development can advance together.

Red Rocks Community Benefit Company offers an engaging evening experience where visitors connect directly with local communities through storytelling, music, traditional dress, games, and cuisine. Hosted in a warm and welcoming setting, the evening encourages participation, conversation, and genuine cultural exchange. Community elders, artists, and youth share stories passed down through generations, offering insight into Rwandan values, traditions, and daily life. Guests enjoy a traditional meal prepared with local ingredients, learn the meaning behind cultural attire, and take part in interactive games that foster connection and shared enjoyment. Open dialogue is central to the experience, allowing guests to ask questions and engage openly with their hosts. Designed to complement daytime activities, the Red Rocks Cultural Night provides a meaningful and relaxed way to conclude the day, leaving visitors with lasting memories and a deeper connection to the local community. Join us every evening at Red Rocks Intercultural Center and experience culture as a shared story, told by the people who live it.

Join us every Friday to Sunday, 2 PM to 6 PM, for the vibrant Red Rocks Twizihiwe event! Immerse yourself in Rwanda’s rich cultural tapestry as our talented youth showcase their skills in culinary arts, pottery, storytelling, drumming, and captivating cultural dances. Experience authentic performances featuring traditional instruments like the inanga, umuduri, and ingoma, with local musicians sharing soulful songs and stories. Savor traditional Rwandan cuisine and learn about its cultural significance through live food preparation demos. This weekly cultural celebration offers an enchanting journey into Rwanda’s heritage while supporting local talent and sustainable tourism. Don’t miss this unique opportunity to connect with the heart of Rwanda’s vibrant community!

Marketing, Branding, and Selling Authentic Rural Tourism Experiences Around Rwanda’s National Parks. In the spirit of Rwanda's resilient communities, we are launching a bold campaign: "Not Walking Alone, Leaving No One Behind". This initiative unites community-based tourism players across the country, fostering collaboration to share authentic, sustainable experiences with travelers visiting our beautiful land. Our goal is simple yet profound—to ensure every local tourism entity thrives in the growing world of responsible tourism, preserving our intangible cultural heritage for future generations while building economic pride and self-sufficiency. As we embark on this journey, we call upon well-wishers, sponsors, and donors to join us in promoting these untapped gems, turning global interest into tangible support for Rwanda's rural heartlands. We have pioneered sustainable tourism models that link conservation, culture, and community development at the same time offering authentic connections that preserve cultural heritage while generating local pride and income. But our vision stretches far beyond our own walls. Rwanda’s communities — from those bordering Akagera’s savannah, to the cultural custodians around Nyungwe’s rainforest, and the storytellers in the foothills of the Virunga Volcanoes — hold untold treasures. Each one has a story, a skill, a heritage waiting to be shared with the world.

Red Rocks Rwanda is an eco-tourism company and social enterprise dedicated to community development, wildlife conservation, and sustainable tourism. We offer cultural tourism initiatives that uplift local communities and preserve nature by integrating them into the tourism supply chain. Our eco-friendly backpacker hostel, campsite, and cultural center serve as an ideal base for unforgettable wildlife experiences, such as gorilla trekking and cultural interactions. Through our nonprofit, Red Rocks Initiative for Sustainable Development (https://www.redrocksinitiative.org/), we support community development projects that empower people across the Virunga Massif—a region rich in biodiversity and cultural heritage spanning Rwanda, Uganda, and the DRC. These projects promote sustainable development and empowerment. We advocate for a tourism industry that embraces environmental, social, and cultural responsibility, striving to promote sustainability and leave a positive impact on visitors. We operate at the crossroads of culture, conservation, and community-based tourism, proving that sustainable development is not just a theory—it’s a way of life. With limited resources but unlimited vision, our organization has become a beacon of sustainability across the Greater Virunga Landscape.

In the heart of Africa, nestled among lush hills and green landscapes, lies the enchanting destination of Red Rocks Rwanda. This vibrant land gestures travellers who are passionate explorer eager to research into its unique cultural tapestry. At Red Rocks intercultural centre, where traditional dance performances and art exhibitions showcased the richness of Rwandan heritage, fascinated by the rhythmic beats and colourful displays, you will find yourself immersed in the captivating stories woven into the fabric of the community. You may embark on a gastronomic journey through Red Rocks. The local markets offered an array of exotic fruits, vibrant spices, and enticing street food. With each bite, you savoured the fusion of flavours, from the hearty stews to the aromatic grilled meats, contributing to an unforgettable culinary experience. You may set out on a trek through the Virunga Mountains. Guided by knowledgeable locals, the trip leads to breath-taking views and encounters with rare mountain gorillas . The adventure has become a symphony of rustling leaves and birdsong, leaving you in awe of the natural beauty that Red Rocks had to offer. From the terraced hillsides to the bustling markets and the welcoming smiles of the locals, each photograph tells a story of a community deeply connected to its surroundings. The vibrant colors and textures became a visual diary of the cultural exploration, unveiling historical and architectural treasures as you explore ancient caves and sites steeped in the echoes of the past. The locals share tales of resilience and success, offering a glimpse into the region's rich history. Architectural wonders, from traditional thatched huts to modern community spaces, became windows into Red Rocks' evolution. Evenings in Red Rocks came alive with local arts and entertainment.

Red Rocks Rwanda is a social enterprise that is all about the community, wildlife, tourism & travel thus promoting sustainable tourism through community and cultural programs. Their pioneering cultural tourism scheme involves developing the community and promoting conservation through tourism. The eco-tours, Amahoro Tours, offer customized travel itineraries around Rwanda and bring under-served communities into the tourism supply chain. Amahoro Tours is known for offering eco-friendly and culturally immersive tours that prioritize environmental conservation and community engagement. They aim to provide tourists with an authentic experience while minimizing negative impacts on the environment and local communities. This supports community development projects that help people help themselves through Red Rocks Initiatives. Red Rocks Rwanda developed the idea of establishing Red Rocks Initiative for Sustainable Development Organization as a Non-Profit Organization to integrate tourism, conservation and sustainable community development in and around the Volcanoes National Park which is supported by the Red Rocks Intercultural Centre.

Our four-year strategic plan for the period 2023-2027, outlines our commitment to support community-based environmental conservation and promote sustainable tourism programs in the Virunga Mountains region and the Albertine Rift valley. As a non-governmental organization, our mission is to ensure the sustainable social and economic development of communities in this unique and biodiversity area. Objectives: Our initiatives are structured around four key objectives: 1. Environmental Conservation Initiative: Promoting environmental protection and climate change action through community awareness, education, and environmentally conscious tourism. 2. Arts and Culture Initiative: Preserving local cultures and traditions, linking them with sustainable tourism to provide communities with alternative income sources. 3. Education Initiative: Offering educational opportunities, including volunteer-led English programs and computer literacy, to expand local youths' resources and opportunities. 4. Community Health & Security Initiative: Investing in the health and security of the communities we serve, addressing issues from clean water to nutrition and housing. Partnerships: We strive to build strong partnerships with public institutions, civil society organizations, religious entities, the private sector, and individuals who share our commitment to environmental conservation and sustainable community development. We believe that working together leads to positive outcomes and progress for individuals, families, and entire communities.

Red Rocks Initiative for Sustainable Development is a non-profit organization based in Musanze, Rwanda, dedicated to fostering positive change and sustainable development within local communities. We are seeking donors, sponsors, and grants to enhance our facilities and expand our impactful programs, including Balister coffee skills training, bakery skills and sugarcane juice making, culinary art programs for women, and community guide training. With your support, we can continue empowering individuals, promoting skill development, and contributing to the economic growth of the region. Programs and Initiatives: Balister Coffee Skills Training: Rwanda is renowned for its high-quality coffee production. Bakery Skills and Sugarcane Juice Making: Our bakery skills and sugarcane juice making programs provide participants with hands-on training in baking techniques and the art of crafting sugarcane-based beverages. Culinary Art Program for Women: We believe in empowering women through education and skill development Donations: Direct financial contributions enable us to enhance our facilities, provide better resources for our programs, and reach a broader audience. Sponsorships: Partner with us to sponsor specific programs, such as the bakery skills training or community guide training, showcasing your commitment to sustainable development and skill enhancement. Grants: If you're involved in grant administration, consider providing funding for our initiatives.

Red Rocks Intercultural centre immerse you in the cuisines of Rwanda and its tremendous impact on the cuisines of great lakes region. Imagine arriving at the Redrocks intercultural exchange centre for a lunch that you will help prepare yourself. Expect to be welcomed by a joyful drumming and dancing community experience which will always live in your memory. You’ll learn how, and explore our cooking lessons involving mainly Rwandese dishes in an African cuisine and in an African Kitchen - With a range of fresh crops; our ingredients for Rwanda cuisine are diverse even though certain foods are common to many regions. Ground maize or corn (called 'sweet corn' in the UK) is used as the basis for many meals. Maize flour is cooked with boiling water to form a stiff porridge (called ugali in Swahili or Kaunga in Kinyarwanda). Create, taste, and experience the cuisines of Rwanda through our local culinary courses that will acquaint you with the history of the Rwanda. Sometimes it's made into dough. This starchy staple is served with sauces or stews as well as different fresh vegetables like Cabbage, carrots, spinach and other traditional greens. You get to join our staff in the kitchen as you explore the varieties of food grown from our farm behind the main building. Get your hands dirty; it’s fun!! If you haven’t cried in a long time the smoke from the kitchen will give you a chance to if you are not swift in keeping the wood together to keep the flames burning. Enjoy the meal outside in the sun or at the dining area as you chat with the locals.

Red Rocks located in Musanze, a part of the northern district of Rwanda continues to pioneer improving standards of living for communities around the Virunga national park through its grassroots approach to creating sustainable opportunities that empowers women and the youth through CBT programs thus ensuring intervention in job creation opportunities. Globally, quality skills development has been directly linked to youth employment and sustainable economic development and in fact, relevant skills and competencies and access to jobs can help accelerate the progress on the Sustainable Development Goals, resulting in economic empowerment for all. Together with its community cooperative partners, Red Rocks https://www.redrocksinitiative.org/about-us/ aims to create jobs and strengthen its employment promotion approach among women and the youth through capacity development, vocational skills empowerment and training to enhance the quality of labour supply while positively contributing to raising labour demand, our community development programs are now specifically focusing on the economic empowerment of women plus the youths, ensuring inclusivity and environmental sustainability. Our areas of intervention include an arts and crafts conservation program that focuses on traditional Rwandan crafts such as basket weaving, pottery, and beadwork. The program provides training in these skills, as well as business and marketing skills, to help participants turn their crafts into a sustainable source of income. This program has had a significant impact on the lives of the participants, particularly women and youth, who are often marginalized and face limited opportunities in education and employment. By providing training and employment opportunities, Red Rocks is helping to empower women and youth by providing technical workshops in culinary arts or sewing plus pottery training.

Greg Bakunzi is a renowned pioneer and trailblazer in community-based tourism in East Africa. He grew up under extremely challenging conditions in a Ugandan refugee camp and had only little access to formal education. In 1998, once peace was slowly returning to the region after the 1994 genocide, he decided to follow his heart and to move to his native Rwanda. Passionate about tourism, culture, and development, he became a local guide for visitors who were interested in the infamous mountain gorillas. Realizing the vast potential of community-based tourism to contribute to poverty reduction, he founded the Ruhengeri Community Ecotourism Association as well as tour operator Amahoro Tours. His projects attracted rapidly increasing numbers of visitors and, as a result, he was able to create jobs for local people and to bring economic benefits to the surrounding communities. While his initial focus was on northern Rwanda and the communities surrounding Volcanoes National Park, he later launched further responsible ecotourism initiatives also in other parts of the country, including Nyungwe National Park. This work culminated in the creation of Red Rocks Rwanda (www.redrocksrwanda.com) and the Red Rocks Initiative for Sustainable Development (www.redrocksinitiative.org).

David McGowan, Ravenswood Media, and Greg Bakunzi- Red Rocks Initiative, have partnered together to build a media training center in Musanze, Rwanda at the foot of the Volcanoes National Park. McGowan, an Academy Award nominated filmmaker, coming together with the team at Red Rocks to provides basic filmmaking training. The course is free and the first cohort of eight (8) students in August, 2022 at the Red Rocks compound got involved in a variety of filmmaking skills and practice in natural areas like filming in robust populations of wildlife The expedition in film using basic production equipment gave the participants exposure and after the course Mcgown left Apple laptop with the current Final Cut Pro app. African rangers, trackers and guides have a very close relationship with wildlife. as they diligently observe wildlife in its natural environment. These observations are critical to a more expansive understanding of wildlife behaviour and health. Yet, African rangers, trackers and guides lack the training and access to equipment to record and document the observations that are essential to science and wildlife management.Most African wildlife in media is widely acclaimed but from a Western point of view. So there is a need to provide Black Africans with the tools to give voice to their perspectives on nature and the environment. New voices are needed to confront the major environmental crises affecting the Earth. Climate change, loss of biodiversity, infectious disease, population growth, urbanization and habitat losses are just a few examples of the challenges facing humanity. It is important to provide basic film production skills so that Africans can add their voices to the discussion. Conservation professionals are often isolated due to the nature of their working conditions and it is the goal of this partnership to provide the means for African wildlife professionals to create and disseminate films that represent their point of view on conservation issues

Red Rocks Initiatives for Sustainable Development is a non-profit organization that operates and around Virunga volcano mountain region of Rwanda, Uganda and the Democratic Republic. Its vision is to integrate tourism, conservation and community empowerment for sustainable development in the region. In order achieve this, the communities around the region are encouraged to take part in environmental conservation activities which at the end brings them positive impact, particularly uplifting their living standards which encourages them to have motivation to help in environmental conservation. The Initiative provides volunteering programs to travellers who wish to make positive impacts to local communities in different areas like foreign language and new skills acquisition, women and youth empowerment programs, and conservation and community development activities among others. The Initiative also promotes social and economic programs like healthy and sanitation, personal hygiene, sports for conservation, arts for conservation and modern farming techniques as well as promotion of cultural activities like dancing, music, handicrafts activities, which all leads to promotion of tourism, conservation and at the end improves local community livelihoods. When visiting the region in particular Musanze district, your highly welcome at least for one day to check out the initiative’s programs and find a appropriate way/solution for you, and even your group to volunteer, donating or helping support those important programs meant to conserve our environmental and in turn has an impact to community livelihood as result of Red Rocks Initiative developmental programs,

Red Rocks Initiatives for Sustainable Development is a non-profit organization that operates and around Virunga volcano mountain region of Rwanda, Uganda and the Democratic Republic. Its vision is to integrate tourism, conservation and community empowerment for sustainable development in the region. In order to achieve this, the communities around the region are encouraged to take part in environmental conservation activities which at the end brings them positive impact, particularly uplifting their living standards which encourages them to have motivation to help in environmental conservation. The Initiative provides volunteering programs to travellers who wish to make positive impacts to local communities in different areas like foreign language and new skills acquisition, women and youth empowerment programs, and conservation and community development activities among others. The Initiative also promotes social and economic programs like healthy and sanitation, personal hygiene, sports for conservation, arts for conservation and modern farming techniques as well as promotion of cultural activities like dancing, music, handicrafts activities, which all leads to promotion of tourism, conservation and at the end improves local community livelihoods. When visiting the region in particular Musanze district, your highly welcome at least for one day to check out the initiative’s programs and find an appropriate way/solution for you, and even your group to volunteer, donating or helping support those important programs meant to conserve our environmental and in turn has an impact to community livelihood as result of Red Rocks Initiative developmental programs

Art for Conservation is an initiative of Red rocks that is meant to empower the kids in conservation through art, as they develop skills in arts in addition to their school educational studies, thus supporting wildlife and habitat conservation and environmental education through arts that celebrates flora and fauna. We use Arts for Conservation project to spread the message of protecting the environment, through using sustainable materials, such as banana bark, to create footballs or learning the importance of protecting and maintaining habitats whilst painting nature. Through this art the kids are able to sell their painting, and buy school materials that will help them through their studies. Tourism and Conservation is proving to be the based source of income if it’s well maintained, and taught in different ways, let it be through skills and academia, it’s in that contest that we took the first step use Art of conservation, in order to achieve our goal .

Red Rocks Initiatives for Sustainable Development is a non-profit organization that operates and around Virunga volcano mountain region of Rwanda, Uganda and the Democratic Republic. Its vision is to integrate tourism, conservation and community empowerment for sustainable development in the region. In order achieve this, the communities around the region are encouraged to take part in environmental conservation activities which at the end brings them positive impact, particularly uplifting their living standards which encourages them to have motivation to help in environmental conservation. The Initiative provides volunteering programs to travellers who wish to make positive impacts to local communities in different areas like foreign language and new skills acquisition, women and youth empowerment programs, and conservation and community development activities among others. The Initiative also promotes social and economic programs like healthy and sanitation, personal hygiene, sports for conservation, arts for conservation and modern farming techniques as well as promotion of cultural activities like dancing, music, handicrafts activities, which all leads to promotion of tourism, conservation and at the end improves local community livelihoods. When visiting the region in particular Musanze district, your highly welcome at least for one day to check out the initiative’s programs and find a appropriate way/solution for you, and even your group to volunteer, donating or helping support those important programs meant to conserve our environmental and in turn has an impact to community livelihood as result of Red Rocks Initiative developmental programs.

As an advocate for culture and community, it was a pleasure for Red Rocks to host performers of all ages from the local area. Visitors from near and far were able to enjoy many traditional dances and music, keeping Rwandan culture current for the next generation. It was also an opportunity to build and strengthen partnerships with the aligned goals of conservation and eco-tourism. This included a beneficial group discussion with community members to discuss how eco-tourism has impacted their lives. The group shared their experiences and established common ground in this cultural exchange. Participants will take forward their learning, with a better understanding of community based tourism in Rwanda, and how development of these strategies can benefit communities. During the festival, Red Rocks were delighted to host the grand opening of the new Rwanda Community Tourism Association (RCTA) office. RCTA will commence operations in their new hub at the Red Rocks Cultural Center, Musanze with immediate effect. With conservation being such a key part of sustainable tourism, Red Rocks were proud to incorporate Kwita Izina into this years festival. Throughout the week, in partnership with International Gorilla Conservation Program (IGCP), the Gorilla Friendly Pledge campaign was promoted. By welcoming all visitors to take the pledge, IGCP were able to raise further awareness for gorilla conservation. Following a productive week of culture, conservation and sustainable tourism – look out for upcoming announcements as the team is already planning for 2023!

Nkotsi village has a rich history, it is a cultural melting pot and has a vibrant social scene. These factors make Musanze one of Rwanda biggest and oldest townships, a tourist hot spot. When one considers the diverse activities, tours and culinary delights available in the area, a day out in Musanze is bound to provide a thrilling experience, even for the well-travelled visitor. A lot of organizations have been doing outstanding work in promoting Musanze as a prime tourism destination. One such organization is Red rocks cultural center (www.redrocksrwanda.com). It is the brainchild of Greg Bakunzi and his team passionate in community tourism development. the team knows Red rocks cultural center like the back of their hands, they started working in Red rocks cultural center in 2009 as an intern. many cultural festivals have been organized by the team and soon we shall have one coming up this summer Red rocks cultural festival 2022 Red Rocks offers different tour packages such as, Walk like a local tour, Red rocks Neighborhood Experience, A day in the virunga National park (the ultimate township tourism experience) and educational tours. Tailor made packages can also be put together for individuals, groups and corporates. Connect with Red rocks on Facebook and spread the love using these hashtags #Redrockscultural #enjoyredrocks Red rocks also facilitate bicycle and motor bike tours, soccer games and team building activities. Tours and travel packages can be arranged for clients interested in visiting city of Musanze, spots, chapatti water, by the locals and more!!  

Rwanda's 10th Red Rocks Cultural Festival less than three months away The 10th Red Rocks Cultural Festival is coming up on August 26 to September 2. The theme for this year is “Conservation and Cultural Sustainability”. The final day of the Festival coincides with Rwanda's annual Kwita Izina Gorilla Naming Ceremony, during which new-born gorillas are given names by conservationists. The day culminates in the Crazy Night of the Gorillas, which is a party for all to enjoy. The Culture Festival is a celebration full of vibrant, thrilling cultural events, making it an exciting time for all ages. Visitors can enjoy traditional music performances every afternoon, cultural artwork and dances, evening storytelling around a campfire, discussions and debates surrounding conservation, and much more. In addition, the festival runs concurrently with the annual Rwandan Kwita Izina, a Gorilla Naming Ceremony, during which newborn gorillas are given names by conservationists. Kwita Izina is held on the morning of the festival’s last day, allowing the excitement to build throughout the weeklong celebration. The final night of the festival is marked by the Crazy Night of the Gorillas, which includes refreshments, dancing, and live music for all to enjoy. Visitors and conservationists who participate in the Red Rocks Culture Festival are given the opportunity to learn more about the culture of Rwanda, the need for sustainable development, and the conservation efforts made to protect endangered mountain gorilla populations in the area. In doing so, they support the local community’s everyday life while also helping preserve the region’s cultural heritage. Rwanda is already a rich tourism hub, yet the festival promotes further cultural participation among visitors. As this will be the 10th anniversary of the festival, visitors can also expect enhanced cultural diversity and conservation that reflects the nation’s pride.

Gicumbi co cooperative ensures the socio economic reintegration of ex-poachers and vulnerable women into the coffee and cocoa sector in Northern Rwanda. The Project is committed to Planting, processing and marketing the entire coffee and cocoa crop year after year, our central concern is building a strong and sustainable business and establishing a long-term, mutually beneficial relationship. This means ensuring that the Cooperative has the infrastructure and financing necessary to run their operations, produce great coffee and offer added value to their members. In the beginning, coffee brought the farmers together and made it possible for us to work in partnership. As the Cooperative develops, coffee continues to provide the foundation for our work together, and an opening to new opportunities for strengthening our partnership, and creating benefit for the farmers. Profit-Sharing Our profit-sharing structure creates a powerful source of funding for the Cooperative’s business development needs. This innovative business model provides transparency for consumers and pushes the fair trade system towards greater equity for the farmers. Since then, the money from our profit-sharing program has been used to purchase land for the Cooperative’s future office and warehouse, fulfilling the dream of the Cooperative’s board for a permanent headquarters with established electricity, internet connections, and phone lines. More recently, the Cooperative has used the funds to subsidise the purchase of coffee seedlings for its members, and extended agricultural advising services, supporting the development of a stronger farming program and greater productivity for members. Growth Micro-Finance Currently, the Cooperative is working to create a comprehensive micro-finance initiative for its members. Beyond traditional small-scale loans, the Cooperative has established a matched-savings program as Quick Impact to incentivise long-term savings.

Musanze district is the hub of Rwanda’s tourism industry and a source of many adventures. It has a long list of adventure activities on offer. However, when the spotlight is put on adventure, most people will immediately think of the mountain gorillas - This would be right since the primates have positioned themselves as Rwanda’s flagship tourist attraction. But there are other must-see attractions in Musanze, such as the Musanze Caves, as well as other animals that reside in the Volcanoes National Park. There is also the historic Buhanga Eco-Park, which was a sacred forest where Rwandan kings performed initiation ceremonies. Musanze is only three hours drive from Kigali. But have you ever thought about what you can experience here after your gorilla trekking excursions? Red Rocks Rwanda has a solution for you. This year, staring in June, from Friday to Sunday; Red Rocks is going to make your weekend warmer, and even more exciting! We have lined thrilling activities just for you that will make your weekend and You will never forget Rwanda! Most of these activities we have lined up are cultural. So forget about the gorillas in the meantime. We want to immerse you in Rwanda authentic culture. And We hope you are going to enjoy. It will be a memorable experience, particularly tailored for you. Let's start with beer. Traditional Rwandan liked their beer, made naturally from, of course nature. We used bananas to make our beer. It’s not potent, that’s why our beloved banana beer mostly was used for social interaction. You’re going to learn how we used to make this “friendly” banana beer, demonstrated by our local women. (By the way, you should know that Rwanda culture allowed women to make beer but men were the most consumers of it!) Come also to learn traditional ways of farming, the African way. We have also designed a weekend getaway packed with music, dancing and drumming. Our famous Intore dancers will get you with the groove. For your culinary adventure, your weekend is going to be packed tasting traditional and modern cuisine. Local food tasting and barbeque all are waiting for you at Red Rocks campsite in Nyakinama. We are also going to feature continental collection of specifically dishes to cater for your individual taste buds. Full Moon BBQ and Bush Dinner Rwanda under the summer moon is an amazing sight on its own. At Red Rocks campsite, we will have a surprise for you: a Full Moon BBQ. Now the cat is out of the bag. Moonlight Camping, BBQ and full Bush Dinner at Red Rocks campsite is going to be a thrilling and unique adventure packed with so much laughter and fun. Imagine camping at the glare of the full moon by the campsite with full evening of local stories and enjoying delicious roasted maize known as ibigori specifically roasted by the locals! DRUMMING /DANCE FUN WEEKENDS Each Friday and Saturday at Red Rocks campsite from this June will have special Fire and Drum Nights. Just come at the campsite to be part amazing evening of dancers, drummers and, of course, the never-dying campfire. Revel in the beauty of the night, enjoy out enthralling music, dancing and fun games during the day and in the evenings. This will also be filled with exciting family-friendly activities like storytelling, puppet shows, magic, crafts, the food, and arts. KIDS FUN PAINTINGS ADVENTURE Here is a fun-filled weekend away escape you’re bound to enjoy with your little ones. Red Rocks campsite is an ideal place for kids. It has space. It has trees. It’s a perfect weekend escape for everyone who wants to enjoy nature at its pristine. Kids will enjoy live paintings at their pleasure! LOCAL- FOOD TASTING NIGHTS Our food-tasting nights from Fridays to Sundays will leave memorable taste in your mouth. You’re welcome to come join enjoy tasting our local plus exotic recipes! Igitaramo Fiesta Nights Igitaramo Nights are specifically during weekends. This is a special celebration emphasizing our traditional and cultural norms; from cooking, agricultural practices and traditional leadership. The highlight of Igitaramo Night is exhilarating performance by traditional dance troupe, the Intore dancers. But of course, we have incorporated other activities like free kid’s paintings and art exhibitions by our talented local artists. HAPPY BANANA BEER GET TOGETHER Treat yourself to free entertainment outdoors in our beautiful garden and enjoy live entertainment after gorilla trekking.  Join local women who come by to demonstrate t banana beer making process. Come and enjoy delicious food that is always made fresh and ready to eat TREE PLANTING FESTIVAL We have monthly events e.g. the Tree Planting Festival is an event that takes place every Saturday of the first week of the month. Locals, volunteers, and interested peoples join us at Red Rocks Centre and get to plant indigenous trees, fruit trees, and other exotic trees with our community. The day festival encourages young people and community members to enjoy the long-term benefits of conserving our environment and also a practical way of introducing and integrating environmental actions in the different areas of Musanze and around Rwanda where we got our conservation centers.

RED ROCKS INITIATIVES FOR SUSTAINABLE DEVELOPMENT  runs a  Conservation and Community-based Ecotourism, it came to existence after the idea which came from RED ROCKS RWANDA, an Ecotourism company and a social enterprise is all about the community, the wildlife, tourism & travel thus promoting sustainable tourism through community and cultural programs. We bring under-served communities into the tourism supply chain and supports community development projects that help people help themselves through our initiatives. (http://redrocksinitiative.org/). We support sustainable development in Rwanda by engaging in sustainable tourism and community-driven environmental conservation initiatives that are meant to benefit local communities. Our initiatives were initiated on the principle that sustainable tourism and community-driven environmental conservation are effective tools for poverty eradication when done correctly and in an inclusive manner. Through our works, we have launched many projects, which are helping the local community get access to education, health care, and sustainable income that honors their traditional way of life. We created a respectful environment where the local community feels comfortable with tourists and work to position conservation as a competitive land use that delivers benefits to local communities, creates jobs, stimulates local micro-enterprise development, promotes local procurement, develops skills and knowledge, and ultimately improves livelihoods within the Volcanoes National Park. Our Sustainable development project initiatives success stories and Impacts includes: ENVIRONMENTAL CONSERVATION INITIATIVE  We have worked with community partners and cooperatives to host farm tours and farm activities, like planting indigenous fruit trees and learning about domestic farm animals and horticulture ART FOR CONSERVATION INITIATIVE We promote local artisans to preserve the volcanoes National park flora and fauna, through artifacts for  animals  and plants that can’t speak for themselves. LIVESTOCK SUPPORT Supporting small-scale dairy activities, to improve livestock nutrition, facilitate healthcare for women-headed families and discourage them from poaching for meat in the park. SKILLS DEVELOPMENT INITIATIVE We enable Women to learn skills which enable them earn income earned from selling woven baskets, mats, and other artisanal pieces.  AGRICULTURE PROJECT We train local farmers to compost manure, maintain ecologic organic agriculture practices to conserve biodiversity as well as create into them the culture of financial savings for sustainable development. BOTANIC GARDEN Our gardens preserve traditional plant species with medicinal value, to conserve disappearing tree spices.  EDUCATION INITIATIVE We promote educational opportunities, including volunteer-led English programs and computer literacy, as a way to expand local youths’ resources and broaden their horizons. SPORTS PROGRAM We bring together communities and individuals to discuss environmental conservation, raising local awareness of the need to protect our environment through sports  COMMUNITY HEALTH & SECURITY INITIATIVE We teach locals on healthcare issues ranging from clean water and reproductive rights and nutrition. We promote awareness of sexual and reproductive health rights, family planning, nutrition, and proper hygiene and sanitation through our Community healthcare project SOCIAL PROTECTION PROGRAMS We help single mothers and other vulnerable populations to secure permanent housing and facilitate long-term education for school-aged children and help pair vulnerable children with windowed mothers as foster families in newly constructed homes. CULTURE HERITAGE PRESERVATION Partnered with government institutions and signed partnership agreement to preserve Community cultural heritages/sights for travel and tourism attraction and organizing and conducting annual Cultural Harvest Season festivals as preservation of culture and heritage, with the overall goal of increasing public awareness of nations cultural and natural heritage. RED ROCKS VOLCANO PRODUCTION This is a community-based literature art program initiative that includes cinema. music. theater poetry, drama, storytelling, sewing, and school children's library, all meant to improve community livelihood around the Volcano Massif. Please come and visit these community livelihood initiatives projects with any support in kinds like Scholastic Materials for School Children, Visual Art Paints, Music Recording Materials, and Sewing Materials. Travel with the purpose to this wonderful place and donate any item in kind to support these Red Rocks community livelihood project initiatives.

Red Rocks initiatives for sustainable development have fulfilled the dream of ensuring communities are the direct beneficiaries of all our actions. All the activities go under the name of Eco-tour have been designed to work on local sustainable development through tourism and the collaboration of external partners. The Igihoho seed bag is one of these. This project idea came with Greg from Spain in 2016, and is implementing the governmental restriction on use and manufacturing of single-use plastic items, which were banned in 2008 and finally became law in 2019. For a long time already, these bags have represented a new norm for the region’s communities. They now regularly recycle the fibre of the abundant banana trees, and even before plastic was conclusively banned by law, they were experiencing the benefits and had introduced ecological alternatives for all their tree-planting activities. All the activities linked directly to the land, like local food preparation, farming with local families and beekeeping, and the botanical tours which can be taken in the Kinigi centre, are working in two directions: generating alternative income as well as educating the locals on the eco-friendly alternatives available, often from the same products that were considered as waste. Recycling, upcycling and other circular economy concepts are available to be explored and applied. In Red Rocks currently, the workshops on the use of banana eco-paper production, the Igihoho eco-friendly seed bag and even the banana beer preparation are excellent opportunities to maintain environmental sustainable activities while providing extra income for the people directly involved and, at the same time, bringing benefits to the local environment and to the community as a whole.

Local experiences are an upcoming trend when it comes to traveling. Local customs and traditions become more important to travelers. They want to immerse themselves in the country’s culture. More people are leaving all-inclusive resorts and are shifting towards real experiences with locals. It is interesting for these people to go off the beaten path and focus on CBT activities. Travelers nowadays want to feel and understand the destination. It has changed people’s perspectives on how they travel around. They do not just want to visit tourist spots anymore. ‘Off the beaten path and recommendations from locals’ were in the top five when it comes to value and exploration. These two aspects are highly considered when people are planning a trip. It also illustrated that ‘museums, historical sites, arts, and culture’ are one of the top five inspirations for travelers.

River Mukungwa Adventures- The source of River Mukungwa located in the Northern Province is where the foot adventures begin near the Volcanoes National Park and a true definition of co-existence showing how the people from the nearby areas and nature live in peace and harmony. The calmly surrounding region provides you with a chance to escape the crowded towns of Rwanda and get to experience the beautiful views of the lake all through to the amazing backdrop scenery of the Virunga Volcanoes. Soothe the mind with blistering sounds of the lake and the melodious sounds of the birds as you choose from a wide range of engaging activities we offer while you are here. The walk is not so physically demanding but rather an easy walk alongside the terrain of the lake. If You are looking for an exquisite way to enjoy the breathtaking views of the lake complemented by the amazing backdrop scenery of the Virunga Volcanoes and the open blue skies or perhaps for photographers looking for a natural scenario then you will be mesmerized by the beauty of the area as you get some of the best shots, or even an opportunity to watch some of the many bird species found in the region from Kingfishers, cormorants, pelicans, white egret just to mention a few. The trail gives you a superb way of meeting with the local people while they go on about their daily everyday life chores- the area also offers an abundant way of joining local fishermen for an all hands-on fishing expedition using locally made rods and if you are lucky enough you will catch your next meal. The walking safari also offers several on-road stops over’s for resting or simply a moment to eat your packed snacks. Studies on the water birds, local trees, soil, and vegetation will be carried out from this center to help us and the community better understand how to mitigate climate and environmental change. And if you are looking for ways in which you help us ensure that we continue with our conservation efforts.

As the world is increasingly aware of the disadvantages of the plastic crisis, we declared to say no to using plastics straw, it is in this regard that we initiated the idea of planting the Lepironia Articulata wild grass to combat the issue, we have come up with new, more sustainable materials to make straws from the wild grass. To make both the fresh grass straws and the dried grass straws, the grass is harvested, washed, and cut into straw-sized tubes. Then, an iron rod is used to clean the inner part of the straws, followed by one last washing. While paper straws have seen a surge in popularity lately, many have criticized them for their lack of durability – in terms of them getting soggy. Metal straws have been popular too, they are reusable and have the ease of being washable. We found a zero-waste alternative to growing sustainable plastic straws. The straws are made from grey sedge grass of the species Lepironia Articulata. We have the intention of protecting the environment by reducing the use of plastic straws. To make both types of straws, the grass is harvested, washed, and cut into straw-sized tubes – lengths measuring 20 centimeters (about 8 inches). We plan in the future to sell the biodegradable straws, thus supporting the women and youth populations around our area.

In Kinigi , near the volcanoes national park and in Kigali, we established art galleries as a place for promoting the cultural heritage of Rwanda and disseminate information about the conservation of the great apes found within the great lakes region. The project is aimed at encouraging the local community to tell and sell the Rwandan story through art and crafts, tapping into, training and nurturing artistic talent and proper mastery of craft skills to make quality materials that can compete with and sell our culture internationally and create awareness of protecting the habitat and the rare mountain gorillas, chimps, Monkey and other species. Apart from arts and crafts, our centers also encourage performing arts like music dance, and drama which are enjoyed by visitors from all over the world that come to this center. So as a cultural center. Our project is creating alternative avenues for the local communities to earn income thereby diverting the undue pressure that had previously been put on the natural resources through illegal activities like poaching and deforestation of the national park, and also preserving our cultural heritage for future generations through art. At our center, we house conservation-themed artworks, cultural objects (material culture), and numerous handicraft items made by local women groups and youths in the Virunga massif region and even beyond. We use art projects as a way to help our local children develop their arts and crafts skills, which provide a unique, fun opportunity to learn and improve their creativity. When creating an arts and crafts piece, children are able to develop their skills and carry over into a multitude of other activities which will be especially important in giving the child a head start in school after the long holidays experienced due the COVID-19 pandemic. One of the most important benefits that arts and crafts give, is the chance to be creative. This makes the child see that their imagination has no limits

Red Rocks Initiatives for Sustainable Development brings together the community in support of its children through conservation and health education programs. Our dedicated team of Conservation Heritage members provides education to these children and their families to attain sustainable knowledge, practice, and enhance their health and communities through artistic and experiential projects. Our main focus is conservation and health education programs in schools from communities adjacent to the Volcanoes National Park, home to the endangered mountain gorillas. This initiative was established not only to provide opportunities for future generations (children) who want to practice and play tennis, basketball, table tennis, and chess but also to encourage healthy living habits and unite communities in safeguarding Rwanda’s National Parks and wildlife. Children learn etiquette on and off the court, practice teamwork and proper sportsmanship, gaining strength, and being honest. They also understand how to win and lose! Competition becomes part of their life, it makes them improve and they try harder next time. We expanded our conservation education program to other places in our centers, that is in Northern, Western, and Eastern provinces where we established community centers and promoting health through sports, and create awareness of the advantages of protecting our environment. Our sports for conservation have made remarkable impacts on community members and the children providing an important role in community conservation and wellness.

The early years of life are critical for a child’s growth and development. Kids who are well nurtured, instructed and cared for during their earliest years in a family and social environment are more likely to grow physically and mentally healthy, develop language, thinking, social and emotional skills and achieve their full potential when they become adults. The above statement is the premise behind establishment of Red Rocks Kindergarten in Nyakinama village, Musanze district, where 150 group of children between the age of three and five years are now enrolled to receive early childhood education. Most of the children come from vulnerable families, they provided holistic education and we initiated this program to provide the best care for these young kids from poor rural families who otherwise would not have had access to early intervention in education at this young age due to their family backgrounds. The establishment of the kindergarten is part of Red Rocks Initiatives for Sustainable Development’s efforts to integrate tourism, conservation and community development around the Volcanoes National Parks, adding that some of their parents also have been actively involved in income-generating activities like making of traditional handcrafts they sell to tourists to uplift their living standards. We realized that apart from helping their parents to market their skills and products, and initiating programs to help them support their families, their children also needed an early good start in life and this is how the idea of kindergarten was born. With the support of donors and well-wishers, we also purchase them the scholastic materials they need so that they can have the best education possible at their early age. We teach the children positive values and Rwandan culture so that they can be agents to push forward the country’s rich cultural heritage, adding that we also involve them in bible studies to instill discipline in them at early age.

Red Rocks initiatives for sustainable development have fulfilled the dream of ensuring communities are the direct beneficiaries of all our actions. All the activities go under the name of Eco-tour have been designed to work on local sustainable development through tourism and the collaboration of external partners. The Igihoho seed bag is one of these. This project idea came with Greg from Spain in 2016, and is implementing the governmental restriction on use and manufacturing of single-use plastic items, which were banned in 2008 and finally became law in 2019. For a long time already, these bags have represented a new norm for the region’s communities. They now regularly recycle the fibre of the abundant banana trees, and even before plastic was conclusively banned by law, they were experiencing the benefits and had introduced ecological alternatives for all their tree-planting activities. All the activities linked directly to the land, like local food preparation, farming with local families and beekeeping, and the botanical tours which can be taken in the Kinigi centre, are working in two directions: generating alternative income as well as educating the locals on the eco-friendly alternatives available, often from the same products that were considered as waste. Recycling, upcycling and other circular economy concepts are available to be explored and applied. In Red Rocks currently, the workshops on the use of banana eco-paper production, the Igihoho eco-friendly seed bag and even the banana beer preparation are excellent opportunities to maintain environmental sustainable activities while providing extra income for the people directly involved and, at the same time, bringing benefits to the local environment and to the community as a whole.

We at Red Rocks Rwanda fulfilled our dream of starting the process that puts communities at its center, and that ensures they are the direct beneficiaries of all its actions. All our activities that go under the name of Eco-tour have been designed to work on local sustainable development through tourism and the collaboration of external partners. The Igihoho seed bag is one of these. This project idea came after the government restricted the use and manufacturing of single-use plastic items, which were banned in 2008 and finally became law in 2019. For a long time already, these bags have represented a new norm for the region’s communities. They now regularly recycle the fiber of the abundant banana trees, and even before plastic was conclusively banned by law, they were experiencing the benefits and the locals had introduced ecological alternatives for all their tree-planting activities. All the activities linked directly to the land, like local food preparation, farming with local families and beekeeping, and the botanical tours, are working in two directions: generating alternative income as well as educating the locals on the eco-friendly alternatives available, often from the same products that were considered as waste. Recycling, upcycling, and other circular economy concepts are available to be explored and applied. At our premises the workshops on the use of banana eco-paper papers, the Igihoho eco-friendly seed bag, and even the banana beer preparation are excellent opportunities to maintain environmental sustainable activities while providing extra income for the people directly involved and, at the same time, bringing benefits to the local environment and to the community as a whole.

Musanze district is the hub of Rwanda’s tourism industry and a source of many adventures, also known as the food basket of Rwanda, due to the fact that it’s the only area in Rwanda which receives high rainfall and got volcanic soils which are good for food growing. It has a long list of adventure activities on offer. However, when the spotlight is put on an adventure, most people will immediately think of the mountain gorillas. This would be right since the primates have positioned themselves as the icon of Rwanda’s tourist attraction. But there are other must-see attractions in Musanze, such as the Musanze Caves, as well as other animals that reside in the Volcanoes National Park. There is also the historic Buhanga Eco-Park, which was a sacred forest where Rwandan kings performed initiation ceremonies. Whenever you get to visit this city, do miss out on some different tourism attractions, that are around the city, take your time to visit Diana Fossey Museum, continue visiting Red Rocks Arts Center in Kinigi, that is focusing on art for conservation, Continue your trip with the visit to Inshuti Art center. If time permits, get the local guide from Red rocks cultural center, who will give you a full tour of Musanze, that includes the visit to the cultural center and during your city tour, take time to check on one of the famous Mirror on the Rock behind Amahoro Tours office, that has also a very nice view of the city of Musanze, take some good photos of the view and the Mirror that Reflects, life in the Rwandan community, from the past to the present. The tour will take you up to Ruhondo Lake and enjoy fishing with the locals and get to taste some if you can.

Red Rocks community conservation centers within Rwanda, the center are based in Kinigi, Kigali, Kayonza, Kabaya, and Bulera, we work with the local community to improve their livelihoods using tourism as a tool for sustainable development for both the community and the biodiversity areas through research and projects that implement grassroots conservation of wildlife. KINIGI COMMUNITY CONSERVATION CENTER (ARTS FOR CONSERVATION) Since 2018, after the establishment of Red Rocks Arts Gallery in Kinigi, near the volcanoes national park, we have been the sole visual Arts gallery, promoting painting workshops in the Kinigi village to empower the young talented artisans to get involved in the efforts of conserving the endangered Mountain gorillas through arts and crafts. KAYONZA COMMUNITY CONSERVATION CENTER (ECO-FARMING) Located at Kayonza District, Rwinkwavu Sector, some 70 kilometers from Kigali city, Eastern province - we initiated the idea of commercializing the emerging eco-farmers who lack the resources and expertise to participate in the mainstream economy and to help them adapt to climate change. KABAYA COMMUNITY CONSERVATION CENTER (CULTURAL & HERITAGE PRESERVATION) Kabaya center is located in the western province, near the Gishwati forest national park. We involve the local community to focus on protecting and caring for tangible cultural heritage items, including artworks, architecture, archaeology, and ancient collections. BULERA COMMUNITY CONSERVATION CENTER (FARM TOURISM) Bulera community center is located just at the foothills of Muhabura mountain of the extinct volcanoes of the Virunga massif, 30 kilometers from Musanze town, on the way to the border of Rwanda and Uganda – Cyanika. KIGALI COMMUNITY CONSERVATION CENTER (ARTS & CRAFTS GALLERY) Great Vision Needs Great Partners, Red rocks initiative for sustainable development(RRISD) partnered with Rwanda Ex-combatants and other people with disabilities organization (RECOPDO) and Inshuti Arts

Red Rocks Initiatives for Sustainable Development has always known that there is more to in Rwanda than the gorillas it is famous for, and we wanted to create more reasons for tourists to visit this green land. We involve community engagement as the core of the tourism offer; we discovered interconnectedness and wants to use tourism as a tool for local development. There is indeed more than just gorillas in Rwanda. There is a variety of bountiful natural environments. On the thousand hills for which the country is famous, agriculture flourishes. Tea and coffee plantations follow bananas, avocados, oranges and other fruit trees, and, of course, plenty of maize, rice, cassava and other crops. Five national parks cover a relatively small area, incorporating volcanic mountains in the north, an inland sea – Lake Kivu – trekking trails and waterfalls in the west, the montane rainforest of the Nyungwe Forest National Park, with the chimpanzee and the blue monkey, in the southern province, and savannah woodland in the eastern province. But again, there is more than that. There is also art, and many local artists and artisans. The women use grass to weave colourful baskets and clay and water to mould rounded vases. They also set the rhythm of many celebrations in Rwanda. Umutima w’urugo’ –‘the heart of the house is a woman’. Therefore, it is usually our women usually welcome the visitors with powerful drumming sessions and take the backbone of any cultural performance. There are women and there is youth, as well as ancient knowledge, and many skills that are ever-improving so we linking all the dots through tourism. RWANDAN COMMUNITY-LED INITIATIVES : Red Rocks Rwanda (RRR), the social enterprise established in 2010 that offers tours led by well-trained locals, gave birth in 2017 to its sister organization, Red Rock Initiative (RRI). This local NGO focuses on the sustainable development of communities through a variety of programmes. RRI’s mission is to ‘improve community

You are invited to an open digital “igitaramo” – which is the Rwandan word for an occasion when people of diverse cultures come together to share their stories. A concept fitting perfect into the idea of OUR FUTURE. The aim with OUR FUTURE is to open up for conversations between communities and destinations around the globe. To learn from each other, to share experiences and to reflect on identified dilemmas, challenges and opportunities. In the Rwandan spirit of igitaramo, the event will be broadcast worldwide from the Red Rocks Intercultural Center. This will be the time for Rwanda to showcase local and regional assets and good examples from across the country of sustainable community based tourism, promoting conservation and community development projects. Rwandans will have the chance to share snapshots of their vast cultural richness as well as openly discuss their most pressing concerns with a tuned-in, progressive digitally hosted group of "outsider" panelists from around the world. Welcome to the conservation, no matter who you are. We invite you, the people of Rwanda, but also everyone else from around the globe. Tour operators, stakeholders of community-based tourism, universities, conservation and destination development organizations, and others with special interest in this event. This is a locally held event, in an international context. So, SAVE THE DATE and register to the event already now! More information will be posted first week of January together with the announcement of the panel members.

Despite spatial importance of national parks and other protected areas and increasing threats posed to nature by different agents, successful conservation still remains inconsistent and, in some instances, controversial. Tourism is a challenging business. The whole of Africa only attracts 5% of global travellers. And the market is quite competitive. Tour operators have to deal with high overhead costs and low profit margins. Furthermore, this industry is sensitive to shocks caused by disease outbreaks, natural disasters and political instability and the current global pandemic effects of COVID-19. What all these imply is that there’s little money spared for large-scale conservation efforts and/or sustainable community development. And strong competition among tour firms for bookings necessitates promotion of famous animal species like the mountain gorillas in the Virunga massif and the Big 5. The protection of the critically endangered species has also been a major concern for industry players. However, less captivating animals and plants are often overlooked. The hope, for these reasons, placed in ecotourism as part of solution to Africa’s poverty and conservation problems has not been realized. But all is not lost. There’s a flicker of light beginning to shine at the end of a tunnel. At our premises based in Nyakinama Village, 8 kilometers from Musanze town we are taking a lead in integrating tourism, conservation and community development around the Volcanoes National Park. Instead of basing our activities on wistful thinking and profit-driven motifs, we changed the narrative by establishing partnership with other ecotourism ventures, charitable NGOs and volunteers to fulfill our different programs running under Red Rocks Initiatives for Sustainable Development . And these partnerships seem to be working better. Red Rocks ecotourism programs continue to provide environmentally-sensitive employment to the locals, mostly youth and women,

Early last year the World Tourism Organization (UNWTO) recognized founder of Red Rocks Cultural Centre http://www.redrocksrwanda.com/ and Red Rocks Initiatives for ustainable Development http://development.www.redrocksinitiative.org/ for his role in pioneering sustainable tourism development in Africa. The award was in recognition of what Greg has been doing to promote tourism, conservation and community development in and around the Volcanoes National Park and the community tourism operator is using his vast amount of knowledge and experience to lobby for the inclusiveness of local Rwandans into destination and product management which ensures that the community plays a greater role in developing cultural products that are both directly beneficial while ensuring they sustaining their environment Bakunzi ‘s humble beginning is a journey that spans over 15 years in the travel and hospitality industry, taking him from working as young Rwandan tour organizer and guide for various international tour operators in the volcanoes way back after the conflict and through gradual hard work over the past years, he has gained experience and exceptional understanding of the needs and desires of the communities surrounding the national park and using his wide range of networks he has been able to motivate and engage locals in beneficial cultural based tourism activities that offer visitors memorable experiences while creating sustainable sources of income for the community. Greg continues to serves his community with passion and still manages to do more philanthropic work which has created awareness for the protection of environmental and natural resources, Under the initiative for sustainable development, he has been able to bring under-served communities together into the tourism supply chain and also supports community development projects that help people help themselves through the Igihogo Banana Seed Bags,

Tourism is a tool for peace and dialogue among civilizations. Peace profits everyone and conflicts scare away visitors and retard development. It compels all of us to find the means to create a universal peaceful coexistence. Beyond its economic importance, tourism can play an imperative role in relation to world peace. Tourism is potentially the most important vehicle for promoting personal perception, trust, and goodwill among the peoples of the world. It offers the ideal opportunity for people to discover other different cultures and to develop an admiration of cultural diversity. It enables people to interact and learn from each other. It also allows an exchange of ideas through cultural synthesis. The most important lesson tourism can teach the world is the existence of diverse cultural differences and similarities. It can also be used to make people in different parts of the world to be more aware of each other’s problems and points of view. It promotes tolerance, cultural understanding, and respect. Tourism can as well play an important role in healing the wounds of conflicts. Tourism creates employment opportunities for women, youths, and other underprivileged groups. This, in turn, helps in deterring people from taking part in illegal activities, thereby contributing to harmony. It is for the above and other reasons that there is strong confidence that tourism can have a philosophical impact on creating a conducive environment for peace. Let us implement the idea of education for peace whereby schools, universities and other training institutions, plus the media, join hands with the tourism industry to initiate awareness of tourism through Peace Programs.

Red Rocks Initiatives believes that Surplus income from ecotourism allows workers or their family members to start up small businesses or to pass on the money to other community members by buying local goods and paying for child care and other services. Having transformed from a social enterprise to a non-governmental organization operating mostly around the Volcanoes National Park, Red Rocks Initiatives basically target different fields including conservation, responsible tourism and community development as key pillars to ensure the local community gains, and have a say, in tourism activities that would eventually uplift their living standards while they actively take part in conservation efforts. For instance, the IGIHOHO Support Cooperative program promotes sustainable forest management, which balances social, environmental and economic concerns to meet today’s requirements, while guaranteeing our forests for future generations. Early last year, as part of Red Rocks Initiatives to promote forestation around the protected areas, we, under Igohoho involved a group of local women cooperatives to plant 20,000 trees using seedling they grew from biodegradable banana stem bags. We also made mutual partnership with Soldiers for wildlife, based in Zambia to find ways through which we can inclusively work together to harness Tourism, Conservation and Sustainable Community Development in Africa. Red Rocks Initiatives also partnered with local visual artists, where we opened an art gallery in Kinigi, the hub of tourism industry in Musanze, and Rwanda in general to promote conservation and tourism through art classes while the artists also develop art works that promote conservation and environmental protection for future survival of endangered animal and plant species.

Art has been used to tell conservation stories that have captivated the world and make people act. Artists have painted different images that speak for animals and plants that cannot speak for themselves. Red Rocks Initiatives founded the Red Rocks Art Gallery in Kinigi where it engages the local community in tourism, conservation and sustainable development in and around Volcanoes National Park. The Arts for Conservation initiative is a partnership between Red Rocks Cultural Centre and local artisans at the Kinigi Community, we opened doors to a cooperative of 12 members who produce arts and handcrafts. The gallery targets education, art, research, and community development programs. Arts for Conservation activities include painting and learning more about painting. Tourists visiting our art gallery may participate in painting with local artists, and also learn painting techniques from them. Visitors are welcome to take their paintings home as a souvenir. The community and their families benefit directly from this project since many of our artists are community members. Since the art exhibits emphasize conservation, the local community now understands the essence of protecting the park.

Red Rocks community conservation center works with community livelihoods in biodiversity areas through research and projects that implement grassroot conservation of wildlife. We build community networks for conservation by the established summer institute. The community conservation center is based on the vision to create a sustainable business model in conservation work by creating eco-tourism schemes that focus on conservation based tourism. RESEARCH CENTER The research center is geared towards continued work that ensures we build sustainable business models for our environment and communities, we work to find sustainable solutions for the co-existence of our wildlife species alongside community people by improving the understanding of wildlife ecology, status and conservation requirements. Our activities involve developing practical solutions that mitigate wildlife-human conflict, environmental damage and climate change. SUMMER INSTITUTE The center’s summer Institute offers short-term opportunities to work on conservation and research projects through direct exposure to diverse wildlife plus also engaging students in the study and discussion of principles and best practices for sustainable conservation with hands-on experience. WILDLIFE PROTECTION AND CONSERVATION Our wildlife protection and conservation work comprises projects that are committed to the protection of the volcanoes endangered wildlife through conservation awareness and community engagement. We collaborate with communities to address a multitude of issues that impact people and wildlife

Red Rocks initiatives for sustainable Development improvised ways to empower women so that they can become their own agents of positive change. Community arts and crafts projects made a positive contribution toward empowering Women to improve their wellbeing, enhance the sense of self and self and economical gains.

Since its inception, a few years back, the cultural tourism week has brought about positive gains to communities through its focus on bringing Tourism, Conservation and community for a sustainable development. The event brings community, conservation and tourism stakeholders together for sustainable development around the Volcanoes National Park. Through the cultural tourism week communities have a chance to exchange ideas and learn from one another how they can use their talents, culture, and other local tools for development through effective sustainable planning, maximizing social and economic benefits to locals, and reducing tourism’s negative impact to cultural and environmental heritages? During the event local community members will be happy to share their success stories concerning harnessing tourism as a means of socio-economic and sustainable development. Apart from celebrating viable conservation efforts that the local community has undertaken, attendants will also have the chance to meet different tourism and conservation players from a broad spectrum in the industry who will provide with significant details about the history of ecotourism around the Virunga massif, and the greater need to promote awareness of ecotourism concepts and approaches the government and private institutions have undertaken to encourage growth of ecotourism. Rwanda is a small country that prides itself in its rich and diversified cultural heritage. Passed from generation to generation, they include customs, practices, places, objects, artistic expressions and values among others, and often expressed as either tangible or intangible cultural heritage. Our community members will exhibit hands-on experience of how Red Rocks is keeping our cultural heritage alive. There will be a show of how local community benefits from tourism activities together with the ways we can preserve our pristine culture for the benefit of future generation. Visitors will participate in different cultu

Pottery is more than an activity in Rwanda, but it is a way of expressing our cultural values and telling our story through imagination, creativity and skill. The beauty of the end product shows who we are. Telling our story and living the story are two different things. This is why on 21st of July 2019, we organized a pottery workshop at the Red Rocks Campsite and welcomed participants from all walks life to experience the story of Rwanda people of the Northern Province of Musanze through pottery.Working side by side with the community, our visitors were provided with the opportunity to immerse themselves in the traditional Rwandese methods of ceramic production. As a sustainable tourism organization, we seek to create transformation from our travel experiences and provide deeper connections between cultures. Our visitors had to get their hands dirty. They had to form that bond and learn from the people by practically participating in the local activities. This is what makes our programs unique. All the pieces made during the workshop were produced by our visitors and artisans from the community. The workshop had some benefits for both the community and visiting tourists; it was a perfect way to unwind after a stressful day at work. Those who attended met new people, and created new bonds while working in a creative and tranquil environment.

Our volunteerism projects allow enjoying the sights and sounds of Rwanda while at the same time making a difference to the host community. This is an excellent way to get the most out of your holiday in Rwanda, and spend some time with us making a difference to the hosts and the environment. There are so many remarkable, charitable projects that Red Rocks initiatives are involved in, both conservation and community led which our clients can visit and be a part of – from clinics, to schools, to hospitals, to self-improvement, to conservation projects. When you travel and give your skills and your time it makes us feel better, not only about ourselves, but also about the potential difference that you are making in the world. It makes us feel part of something bigger than just us … alive. Become a part of ongoing efforts to support sustainable development while exploring Rwanda and its culture. BRIEF INTRODUCTION ABOUT WHAT WE DO Red rocks initiatives believes that benefits of the local people need to, come from what they own or what has been initiated benefit in order to value them. We provides a multitude of benefits to surrounding communities including establishing mechanisms where local people can engage with the tourist and ensure their interests are considered in management decisions. Local environmental education programmes are established to promote understanding among the local population of the need to conserve natural resources and use them sustain-ably. Where possible, we also engage with development organizations to provide social welfare services around our initiatives area particularly in the fields of education and health.

The annual Cultural Tourism Week at Red Rocks in Musanze is back and in its seventh year running, the Cultural Tourism week is a forum through which Rwandans reflect on the gains made in conservation efforts and also showcase and partake in the country’s rich cultural heritage. The event typically attracts conservationists, government and local leaders, community members, tourism industry players and policy makers, as well civil society organizations, creating abundant networking opportunities. The activities kick off on 31st August and close with the Cultural tourism week after party on the evening 06th september 2019 , there will be a local display of events and products that reflect the country’s art of conservation for cultural heritage and this will run alongside discussion dialogue and conversations on wild life and nature protection.

Red Rocks in Musanze, Rwanda. There are very few places that will make you feel right at home, inspire you to visit more and to do more for planet and for people. This is especially if you are sustainable travel junkie like I am or what I like to call a “greenpacker”. Red Rocks in Musanze is one of such places. It’s a place that made me view Rwanda differently, as more than a gorilla tracking destination. It’s also a place where the loyalty of my taste buds was tested. Red Rocks Inter Cultural Exchange Center, is a unique budget accommodation facility and camping site in Musanze, Rwanda that also offers exciting responsible travel experiences that contribute to local community development and conservation, through their Red Rocks Initiative. In other words, its a “greenpackers” haven that does more than offer budget accommodation, but involves you in the life of the people, to appreciate their culture and contribute to their development in one of the most responsible and immersive travel experiences. It’s also a place to participate in conservation activities, learn art, appreciate camping, hike and meet new people while sharing stories at a bonfire.

Red rocks initiatives visit. Why visiting Red rocks initiative, the more you get to learn from the community initiatives, that connects community, conservation and tourism the better you will admire our nature and cultural, visiting Red rocks initiative, will always be a memorable experience, and leaves you with an education that comes straight away from the community .Our initiatives target the local community towards sustainable economic development. We believe responsible tourism has the power to uplift the living standards of the vulnerable local Community. Get to know how our initiatives recognize that we all have a part to play when we influence on tourism as a means of sustainable community development aspect by creating a physical place that will unite communities of artist, musicians, and locals in one place in which they can all get involved in building a stronger society by bringing in their different competencies. visit the link www.redrocksinitiative.org

Red Rocks Rwanda is a social enterprise that was established in 2013 in Nyakinama village, Musanze district. Our main mission is to harness tourism, conservation, intercultural exchange and community development through working together with local communities living around the Volcanoes National Park, which is among the homes to the last surviving mountain gorillas and other precious but endangered animal and plant species. We have a compelling desire to empower socially and economically the people living around the park so that they can see the benefits of conserving the environment and natural resources for the benefit of everyone and posterity. It is with this in mind that we created a physical space where talented artists, craftsmen and women, musicians, entrepreneurs, farmers and those supporting them, like cultural and social institutions, government agencies, corporate organizations, NGOs, private funders, volunteers, educational institutions and researchers among others can have a place they can get deeply involved to build a stronger society through bringing in their own local community development agenda, and to use tourism as a vital tool for community development. We envisage Red Rocks Rwanda to be a place where local talents can be tapped and promoted, and the youth can have enough training to secure their future through using their respective talents. We also envision that tourists, entrepreneurs, financers and corporate organization can come together so that we may ultimately succeed in creating positive impact in our community through supporting various community programs developments we have initiated. Visiting Red Rocks Initiatives is more than adventure. This is an experience and education of Rwanda’s rich cultural heritage, signifying how the local community can develop, and how the people can become even more responsible in protecting our natural environment and heritage.

Red Rocks Rwanda is a social enterprise that was established in 2013 in Nyakinama village, Musanze district. Our main mission is to harness tourism, conservation, intercultural exchange and community development through working together with local communities living around the Volcanoes National Park, which is among the homes to the last surviving mountain gorillas and other precious but endangered animal and plant species. We have a compelling desire to empower socially and economically the people living around the park so that they can see the benefits of conserving the environment and natural resources for the benefit of everyone and posterity. It is with this in mind that we created a physical space where talented artists, craftsmen and women, musicians, entrepreneurs, farmers and those supporting them, like cultural and social institutions, government agencies, corporate organizations, NGOs, private funders, volunteers, educational institutions and researchers among others can have a place they can get deeply involved to build a stronger society through bringing in their own local community development agenda, and to use tourism as a vital tool for community development. We envisage Red Rocks Rwanda to be a place where local talents can be tapped and promoted, and the youth can have enough training to secure their future through using their respective talents. We also envision that tourists, entrepreneurs, financers and corporate organization can come together so that we may ultimately succeed in creating positive impact in our community through supporting various community programs developments we have initiated. Visiting Red Rocks Initiatives is more than adventure. This is an experience and education of Rwanda’s rich cultural heritage, signifying how the local community can develop, and how the people can become even more responsible in protecting our natural environment and heritage.

To conserve and educate people on the value of plants, Red Rocks Cultural Centre started a botanical garden around the Volcanoes National Parks in 2016. The main aim of the gardens was to make environmental sustainability a priority and to protect endangered species of plants. So far, Red Rocks botanical gardens have played a great role not only as resource for the study and cultivation of plants with healing properties but also as key component for environmental conservation. The botanical gardens are also starting to play a role in the mitigation of the effects of climate change, and could be vital to the survival of the planet as they are perfectly placed to help ecosystems to adapt to new climates in the Volcanoes National Park and the Virunga massif. We have hosted many researchers and students from various universities and other institutions in Rwanda who are doing botanical studies. They come and we teach them about the scientific names of various plants together with their medicinal value. Red Rocks botanical garden project has become a useful resource for various national and international researchers. Apart from helping in environmental conservation-which was the key objective of establishing the gardens, they have also become a significant component of tourist attraction, saying ‘many tourists visit the gardens to see some species of plants for the first time that can only be found around these areas.

31st August – 04th September Join our exhibition on this date to have a hands-on experience of how Red Rocks is keeping our cultural heritage alive. There will be a show of how local community benefits from tourism activities together with the ways we can preserve our pristine culture for the benefit of future generation. Visitors will participate in different cultural expressions like basket weaving (The AGASEKE), Pottery and the process of making the banana beer (URWAGWA) among others. Conservation & Community Success Stories 05th September The local community will be happy to share their success stories concerning harnessing tourism as a means of socio-economic and sustainable development. Apart from celebrating viable conservation efforts that the local community has undertaken, you will also have the chance to meet different tourism and conservation players from a broad spectrum in the industry who will provide you with salient details about the history of ecotourism around the Virunga massif. Football & Arts for Conservation, plus Crazy Gorilla Night 06th September Our key mission is to promote art for conservation. Consequently, we have scheduled an event on this date where you’re going to be introduced to conservation-themed art exhibits, live painting demos, and you too are going to actively take part in the demos by doing your own painting and taking it with you home as a souvenir. This is an event you cannot afford to miss. Furthermore, our host of activities will include also a football tournament organized with conservation education in mind. Kwita Izina 07th September The Kwita Izina annual event has become a must-attend ceremony. Now in its 14th year, this year’s event promises to sparkle just like it has done before. It has also played a significant role in conservation of the rare mountain gorillas. This year, 23 baby gorillas are to be named. But we have organised a party for you at Red Rocks Rwanda where you will join our local people

Red Rocks support the local women associations who came together under Igihoho Support Cooperative to seek ways on how to promote environmental conservation but also sustain community development.

I am Swarna Chitrakar, and this is my story…. I belong to the village of Naya that is around 160 kms away from the city of Kolkata, in India. Our village has found a place on the cultural map of India because of its thriving tradition of Pata-chitra, or traditional scroll painting. I went through the hardships of daily life like any other woman of my community. But I wanted to break free from social shackles and taboos, especially those that prevented painting and singing by women. I settled down at Naya with my husband and daughters and started painting Pata-chitra, encouraged by my father Amar Chitrakar and my uncle Dukhushyam Chitrakar. Traditionally this art form was practiced by the menfolk. Men primarily painted and sang while the women helped in making colors from minerals, fruits, flowers, seeds and leaves. Women were not supposed to paint the pata themselves. All this has changed now. Naya was once a poor village, but today it is an active settlement of around 60 families of Patua – the community of scroll painters, many of whom are women. The community is called Patua and all of them have their last name as Chitrakar, meaning painter. I belong to this community of painters. Naya is now a flourishing hub of Patachitra painting and a year round cultural and tourist destination. At one point of time, this art form was dying as electronic media made inroads into the village community. It was tough to sell the paintings and our survival was difficult. A social enterprise www.banglanatak.com started working in our village to revive the tradition with support of the Eastern Zonal Cultural Centre in 2005. There were only around 20 painters and hardly anyone knew the songs. Veteran painters like Dukhushyam, Shyamsundar, Rani Chitrakar trained the young people on painting. Dukhushyam taught singing. Audiovisual CDs were published on our painting tradition. The lost art of the use of natural colour was revived. In 2010, www.banglanatak.com organized POT Maya a three day fair in our village. They also set up a resource centre. The resource centre provided us much needed space to practice and showcase our art tradition. The fair and the resource centre created a new tourism culture. Tourists and visitors began to pour in with great interest and I could now have a direct communication and interaction with the collectors. POT Maya held in the second weekend of November celebrated its fourth edition in 2014. Our art has found appreciation among the local people as well as across the country and the globe. More and more artists and mainly women are now involved in Patachitra and there are more than 300 painters in our village. It has opened up a new world of freedom for womenfolk particularly. The women who had restricted mobility, are enjoying a new freedom and are travelling across the country. Patuas have now travelled to countries like France, Germany, the UK, Italy, China, The US, Australia and Japan. Today Patachitra has become a vibrant folk media telling stories not only from epics and mythology but also on new contemporary subjects. We paint on themes like climate change, violence against women, human trafficking or events like 9/11 and tsunami. Collectors and buyers travel all the way to our village to see and buy our paintings. My village Naya has now become a most important tourist destination. The Department of Micro, Small, Medium Enterprise and Textiles is now supporting development of comprehensive infrastructure as our village has emerged as a successful Rural Craft Hub. Today, I feel so happy to see children in the village taking up brush and color on weekend mornings anticipating visitors. I feel proud and happy that I am a part of this renewed culture.