Together, these three entities form more than a partnership—they create an integrated model that enhances visitor experiences while directly improving livelihoods, preserving cultural heritage, and protecting biodiversity. It demonstrates that tourism, when thoughtfully designed, can be a force for inclusive growth and environmental resilience.
A key platform showcasing this model is the Community-Based Tourism Fair. The 2026 edition will take place from May 22–24 at the Red Rocks Intercultural Center in Musanze, Northern Rwanda, organized by Red Rocks Initiative for Sustainable Development under the theme "Integrating Conservation, Community, and Commerce." The three-day event brings together community tourism enterprises, conservation organizations, policymakers, investors, and development partners, with a program spanning plenary sessions, enterprise exhibitions, panel discussions, business-to-business networking, ignite talks from community leaders and women entrepreneurs, and cultural performances. It aims to strengthen partnerships, increase market access for community initiatives, and foster innovation and entrepreneurship among youth and women.
We are thrilled to announce that the Kayonza Cultural Heritage Center is now 70% complete. What began as a dream to blend culture, conservation, and community is now taking solid form in Rwanda's Eastern Province.
Our new center is a masterclass in eco-innovation. By merging modern design with traditional Rwandan aesthetics—think hybrid thatch roofs and reclaimed wood—we are proving that tourism infrastructure can be both beautiful and sustainable. Faced with environmental challenges, we collaborated with the Rwanda Environment Management Authority (REMA) to implement elevated foundations and permeable pavements. These climate-smart solutions not only protected the land but also turned local leaders into our strongest advocates for sustainable tourism. Kayonza serves as the anchor for seven interconnected sites dedicated to Rwanda's pastoral traditions. Tourists immerse themselves in Inyambo Cattle Sessions—guided encounters with Rwanda's royal cows—interactive craft sessions led by local women's cooperatives, and agro-tourism walks connecting cultural storytelling with Akagera safaris. This isn't just a construction project; it's a socio-economic engine. By the end of 2026, we aim to create 200 sustainable jobs for youth and women, launch vocational training in hospitality and eco-agriculture, and digitize heritage archives to safeguard Rwanda's farming history for future generations. "When people take pride in their heritage, they protect the land that sustains them." Join the Movement. As we push toward the final 30%, we invite partners and travelers to support this new chapter. Together, we are preserving Rwanda's living heritage while building lasting prosperity for the communities who call it home.
Panel Discussion during the Seminar @MTO
Mr. Makino, JICA Expert, facilitating the meeting
The international seminar series is planned to be held four times during the project period in collaboration with UN Tourism RSOAP. The next seminar is expected to take place in conjunction with UNCCD COP17, scheduled to be hosted by Mongolia from August 17 to 28 2026.
The collaboration among JICA, UN Tourism RSOAP and Mongolia’s partner organizations is expected to further advance sustainable tourism across the Asia-Pacific region.
The Red Rocks Initiative operates near Volcanoes National Park and supports this conservation vision through a community-centered ecotourism model that links tourism, conservation, and community development. The initiative creates tourism experiences that generate income for local residents while encouraging the protection of natural resources. The model is based on a simple principle: when communities benefit economically and socially from tourism, they become strong partners in conservation. By promoting alternative livelihoods and community-led tourism experiences, the initiative helps reduce pressure on the park’s natural resources while supporting the objectives of the park expansion. Tourism activities are integrated with community programs in villages surrounding the park, with community members participating as guides, artisans, farmers, performers, and hosts.
Visitors take part in a wide range of environmental, cultural, and community-based experiences that support both conservation and local livelihoods. Environmental activities include tree-planting and reforestation initiatives that help restore degraded land near the park and strengthen the buffer zone, as well as soil conservation measures such as the use of biodegradable banana seed bags to prevent erosion and protect community farmland. These activities contribute to climate resilience and environmental stewardship in landscapes surrounding the park. Cultural and creative experiences involve women’s cooperatives producing traditional baskets, mats, and crafts that are sold to visitors, while tourists can observe or participate in basket-weaving and art workshops that preserve traditional skills. Through the Art for Conservation initiative, local artists create sculptures, paintings, and crafts inspired by wildlife and the ecosystems of Volcanoes National Park, raising awareness about conservation while generating sustainable income. Many households near the park rely on small-scale farming, and the initiative supports farmers through training in organic agriculture, composting, and biodiversity-friendly practices. Visitors can also engage with local agriculture by touring community farms and learning about organic farming, composting, and biodiversity-friendly agricultural practices that support soil health and sustainable food production. Tourism also contributes to community initiatives: some visitors volunteer in local schools by helping renovate classrooms or donating learning materials, others support sanitation projects such as the construction of pit latrines for households without adequate facilities, and a botanic garden established by the initiative preserves indigenous and medicinal plants while serving as an educational space where visitors learn about biodiversity and traditional knowledge.
Through these combined initiatives, more than 100 families have benefited from improved livelihoods, sanitation, education, and conservation awareness. By linking community-based tourism with environmental protection, the Red Rocks Initiative helps ensure that the expansion of Volcanoes National Park is supported by local communities who see tangible social and economic benefits from conservation. This approach strengthens local stewardship of natural resources while reinforcing the long-term sustainability of the park and its surrounding landscapes.
The EPIK Social-Good Festival is a two-day community festival held annually during Father’s Day weekend in Adum Banso, a farming community near Takoradi in Ghana’s Western Region. The festival is named in honour of Elizabeth Pinsan and Isaiah Kakraba (EPIK) and is designed as a community-led celebration that combines cultural activities, social engagement, wellness initiatives, and locally rooted experiences.
The festival brings together community members, visitors, civil society actors, creatives, and local enterprises to participate in shared activities that strengthen social connection and community participation. It aims to broaden the meaning of Father’s Day beyond a single commemorative moment by using the occasion as a platform for dialogue, inclusion, and collective engagement.
A core component of the festival is a dedicated inclusive community gathering for persons living with disabilities and special needs. This gathering provides facilitated participation, food and refreshments, cultural activities, and opportunities for social interaction and recognition. It is designed to encourage visibility, inclusion, and meaningful participation in community life, while also drawing attention to accessibility and participation challenges in public events and shared spaces.
Across the two days, the programme includes inter-community football matches, keep-fit activities, and community health walks that promote wellness and active lifestyles. Cultural expression is a central feature of the festival, with music, dance, traditional storytelling, arts and crafts exhibitions, and performances by local artists and cultural groups taking place throughout the event.
The festival also hosts workshops, public discussions, exhibitions, and educational sessions that provide space for community exchange on social, environmental, and development-related topics. A special awards segment recognises academic achievement and positive community contribution, particularly among young people. In addition, participants are offered guided visits to nearby sites, including local farms—some operated by persons with disabilities—and the Benso Oil Palm Plantation. These visits provide insight into local livelihoods, agricultural practices, and production systems within the host community.
Through its combination of cultural, educational, recreational, and social activities, the EPIK Social-Good Festival creates opportunities for collaboration, partnership, and engagement with a locally grounded initiative that places community participation, inclusion, and shared experience at its centre. The event welcomes interest from individuals and organisations seeking to participate, support, or explore partnership opportunities connected to community-based initiatives in Ghana.
Scientific tourism has gained significant ground in recent years as an innovative model that connects research, education, and travel through immersive and participatory experiences. Following the successful editions held in 2023 and 2024, which drew strong interest from professionals, researchers, and students, the upcoming Scientific Tourism Meeting in Argentina seeks to further consolidate the country and the region as key references in this emerging field.
The event, scheduled for November 11–12, 2025, will provide a space for dialogue, knowledge exchange, and collaboration between diverse actors committed to advancing scientific tourism. With an agenda designed to encourage debate and reflection without overwhelming participants, the meeting will balance technical content with accessibility, ensuring an engaging and productive experience for all attendees.
By continuing the momentum of previous editions, this year’s meeting aims not only to deepen the visibility and understanding of scientific tourism but also to strengthen Argentina’s role as a regional leader in promoting knowledge-based tourism practices. The initiative underscores the potential of scientific tourism as a tool for sustainable development, cultural exchange, and international positioning, reaffirming its growing importance within Latin America’s tourism landscape.
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The Jamaican Awareness of Mangroves in Nature (J.A.M.I.N.) program is an immersive and experiential educational initiative designed to engage high school students and teachers in the study, restoration, and monitoring of mangrove ecosystems. The program leverages evidence-based pedagogical approaches such as project-based learning, which enables students to investigate real-world challenges and develop in-depth knowledge over time, and place-based learning, which takes learners beyond the traditional classroom and into their surrounding natural environments, particularly local mangrove habitats.
The preservation of marine and terrestrial ecosystems is essential to the long-term success of the tourism industry—especially for Playa Hotels & Resorts, whose entire portfolio consists of properties located in coastal areas. As part of its sustainability commitment, Playa Hotels & Resorts collaborates with the Discovery Bay Marine Lab—a division of the University of the West Indies—to support the implementation of J.A.M.I.N. as a pilot initiative. The goal is to inspire collective action and foster collaboration among stakeholders, both within and beyond the tourism sector, across destination communities.
The inaugural J.A.M.I.N. event brought together 45 students from William Knibb Memorial High School for a comprehensive environmental education experience at Discovery Bay Marine Lab. The program featured a range of interactive activities, including educational workshops, field excursions, and hands-on mangrove planting. This initiative provided students with meaningful exposure to the ecological importance of mangroves, reinforcing their understanding of coastal conservation and environmental responsibility.
Since 2023, Playa Hotels & Resorts has supported the J.A.M.I.N. program as part of its Playa Cares Schools initiative, which aims to cultivate a culture of sustainability within local educational institutions. These schools serve as strategic platforms for engaging key stakeholders in the co-creation of more resilient and sustainable tourist destinations.
We are always seeking partners to expand the impact of our Playa Cares Initiatives in Mexico, the Dominican Republic, and Jamaica. Through collaboration and sponsorship, we can amplify the reach of these programs and create lasting positive change in the communities where we operate.
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Zlatibor is at the forefront of tourism, implementing initiatives like online advance payments for tickets and developing digital signage. However, along with its growth as a tourist destination, Zlatibor faces challenges such as incomplete statistics for guest accommodations conditioned by insufficiently defined legal regulation, low awareness of environmental issues, and concentration of tourists in the central area during the high season.
Over the two years, Sakai’s notable endeavor was applying for the Green Destinations Top 100 stories. She was involved in conceptualizing and preparing documentation for the application. As a result, Zlatibor, for its commitment to local dairy production and consumption, such as cheese and Kajmak, was selected one of the good practice stories in the "Thriving Communities" category - a first time for Serbia. Additionally, she supported the planning and execution of various events and also organized "Japan Day" to introduce Japanese culture.
Finally, Sakai tells us that she hopes that Zlatibor focuses more on tourist flow in high season, enhancing environmental considerations, and finding a balance between local life and tourism to become a role model for sustainable tourism in Serbia, expanding its vision for sustainable tourism.

The program has launched an illustrative list of 40 Travel for Life Actions for Tourists and Travel for LiFE Certification for Tourism Businesses aims to mainstream sustainability into the tourism sector towards developing a sustainable, responsible and resilient tourism sector.
TFL program holds tremendous significance for promoting India’s G20 priority of Green Tourism and Digitization under TWG. The TFL program aspires to position India as a preferred global destination for sustainable and responsible tourism as well as contribute to the Mission LiFE targets towards global commitment to achieving the 2030 Sustainable Development Goals (SDGs).14 February 2023, 8:30 - 10:00 AM (EST) Via Zoom https://unwomen.zoom.us/meeting/register/tJMkdu2qrjgsE9LBLI9UbVejI7yG9lYuXIjj
Webinar Regional - Turismo Comunitario Sostenible Intercambio de buenas prácticas
Fecha: 20 de julio del 2022 Hora: 10:30 AM - 12:10 PM Hora de República Dominicana 16:30 PM - 18:10 PM Hora de España
Vínculo de registro: https://bit.ly/3NOkwzG
Plataforma: Zoom-Webinar Lengua: Español e interpretación simultánea al inglésTourism is the largest sector of the ocean-based industries representing 40% of its total export value. Coastal and maritime tourism plays a significant role in the economic prosperity of island and coastal communities, bringing jobs, investment and income. Besides the benefits of tourism development, there are also challenges such as the loss of biodiversity, pollution and resource consumption.
At the core of the blue economy is the decoupling of socioeconomic development from environmental impacts. The side-event will focus on sustainable consumption and production as a key strategy to accelerate tourism ocean action. Policy makers and businesses will share policies, strategies and solutions to accelerate the contribution of towards a more circular and regenerative blue economy.
This tourism online masterclass is primarily aimed at public and private tourism stakeholders of the Dominican Republic, and also open to stakeholders with an interest / linked to the Dominican tourism sector.
The event is free and will be conducted in Spanish on 16 February, 09:00 - 10:30 (hora local en Santo Domingo)This tourism online masterclass is primarily aimed at public and private tourism stakeholders of the Dominican Republic, and also open to stakeholders with an interest / linked to the Dominican tourism sector.
The event is free and will be conducted in Spanish on 17 February, 09:00 - 10:30( hora local en Santo Domingo)This tourism online masterclass is primarily aimed at public and private tourism stakeholders of the Dominican Republic, and also open to stakeholders with an interest / linked to the Dominican tourism sector.
The event is free and will be conducted in Spanish on 15 February, 09:00 - 10:30 (hora local en Santo Domingo)This tourism online masterclass is primarily aimed at public and private tourism stakeholders of the Dominican Republic, and also open to stakeholders with an interest / linked to the Dominican tourism sector.
The event is free and will be conducted in Spanish on 14 February, 09:00 - 10:30( hora local en Santo Domingo)Join us for the Launch of the Glasgow Declaration during the COP26 in Glasgow!
The Declaration, developed by a collaborative group of leading organizations, is an urgent call for all stakeholders to commit to a decade of climate action in tourism. The signatories of the Glasgow Declaration on Climate Action in Tourism are committing to act now and accelerate climate action to cut global tourism emissions by at least a half over the next decade and reach Net Zero emissions as soon as possible before 2050. In particular, each signatory will commit to deliver a concrete climate action plan, or updated plan, within 12 months of signing. Plans will be aligned with the proposed pathways of measurement, decarbonisation, regeneration, collaboration and financing that will accelerate tourism’s ability to transform. The Declaration will be officially launched at the UN Climate Change Conference (COP26)World Trade Organization (WTO) Trade in Services and Investment Division, jointly with Trade and Environment Division, have the pleasure of inviting you to a webinar on:
Covid-19 and Green Economic Recovery:
What Roles for Sustainable Tourism?
Tuesday, 22 June 2021, 16.30-18:15 (CET) – Zoom platform
The main objective of the high-level panel discussion is the knowledge exchange on 'Building Back Better in Tourism'. With the objective of a responsible recovery of tourism, the panel of experts will exchange insights on how to improve the environmental, social and economic sustainability of the tourism sector through, in particular, responsible trade and investment. Achieving sustainable tourism requires constant monitoring of impacts moving away from traditional measures to new indicators that include the environmental and social dimension in addition to the economic measurement. For registration and further details, please click on the links below: WTO | COVID-19 and Green Economic Recovery: What Roles for Sustainable Tourism? Please register here This event will be livestreamed at: https://youtu.be/z4rNfy0_ctU
To find out more please visit: https://forumofmayors.unece.org/Tourism is the backbone of many developing world economies, and the sector is being drastically affected by COVID-19. How can countries weather and recover from this crisis? What lessons can we take from the past? Explore with our Experts!
SPEAKERS Belise Kariza, Chief Tourism Officer, Rwanda Development Board Zoritsa Urosevic, Director, Institutional Relations and Partnerships Department, Special Representative to the United Nations in Geneva - World Tourism Organization (UNWTO) Anna Spenceley, Chair of IUCN WCPA Tourism and Protected Areas Specialist Group and Board Member of the Global Sustainable Tourism Council MODERATOR Brendan Vickers, Adviser and Head of Section in the International Trade Policy Section, Commonwealth Secretariat Join Us! and Register HERE
No time to lose!
Climate response - how?
#tourism can show the way!
Join #UNWTO for 'Transforming Tourism for Climate Action' at #COP 25- low carbon growth is reachable!
The rising temperature of seawaters is causing bleaching and a large-scale outbreak of crown-of-thorns starfish that threaten Okinawa's coral with extinction. Air Nippon Airways participates in the Coral Restoration Project Team Tyura Sango, working to restore and protect the critical coral community near Onnason, Okinawa Prefecture. Team Tyura Sango is a project formed in 2004 as a partnership among government, academia and business to restore and protect the coral community near Onnason, Okinawa Prefecture, in a bid to support the restoration of coral reef ecosystems.
Volunteer divers plant coral by hand after it has been grown at onshore facilities. Since the project began, more than 1,200 volunteers have helped in the restoration, and more than 1,600 heads of coral have been planted. In addition to continuing these preservation activities, ANA ensures that the hand-planted coral continues to grow and spawn to increase in size and number. They want these activities to inspire as many people as possible with an awareness of the importance of the beauty of the seas.Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation with the Asia-Pacific Tourism Exchange Center (APTEC).
This second publication aims to support data-driven collaboration by encouraging information exchanges related to sustainable cruise tourism in South-East Asia. The report presents a methodology for policymakers and stakeholders to evaluate the impacts of cruise tourism at the destination level. With this methodology, destinations can benchmark their progress compared to that of their neighbours and, ultimately, enhance their regional collaboration.
My name is Memory Ganuses, and this is my story….
I will try and see how I can write this. After I completed my grade 12 in November 2002, I did not have a clear idea of what I want to do next. As I could not go for further studies due to lack of funds, I opted for going to Swakopmund to look for a job, just to keep me going, for starters…
After a tough life of two years in Swakopmund, in and out of jobs, from being a domestic worker as a young lady just out of school, and then as a cashier at PEP, a local clothing store, and then as assistant Chef at de Kelder Restaurant, I felt I had enough of city life so I decided to go back home to the farm.
After a tough life of two years in Swakopmund, in and outof jobs, from being a domestic worker as a young lady just out of school, and then as a cashier at PEP, a local clothing store, and then as assistant Chef at de Kelder Restaurant, I felt I had enough of city life so I decided to go back home to the farm.
I returned to the farm for some time, eventually learning about the Khoadi-Hoas Conservancy and Grootberg lodge. Back then I was not so well informed about the conservancy and all its endeavours. I took my CV to the conservancy head office, hoping for a job at Grootberg Lodge. I was employed as a baby sitter for the Managers at the Lodge – it was the only job available by then, so I took it. Then later I got a job as a waitress the lodge, in 2009. That was the beginning of a bright future for me…
This is where it all started. I learned about the conservancy and how the lodge and the conservancy works together, which was quite amazing. I also learnt about how to live with the wild animals, such as elephants for example, learning things like what to do when you have an encounter with an elephant, and also a very important one is not to shoot an elephant when it comes and damages your water point, but to in fact report that to the conservancy, and they will compensate you in a way that in the end leaves both parties happy.
I slowly grew fond of the nature and what it has to offer. Then in 2013 I was very lucky to have received a bursary from the African safari lodge foundation to go and study for a certificate in small accommodation establishments in Graaff Reinet in South Africa.
My studying experience in South Africa was quite fun. I learnt many more interesting things about tourism at the college all thanks to the SACT for having showed me the right direction. We were trained how to deal with guests in a more professional way, and many more. Upon my return I was granted a job at Grootberg lodge as an Assistant Manager.
My life has changed tremendously. Some years ago when I was finished with school, I did not picture myself where I am standing today. I am no longer the young girl that had no ambition when she had finished school, but I am now a grown lady who is aiming towards success in tourism, all thanks to everyone who played a role in my transformation. It has also affected my family and my community in a very productive way as now I can tend to the needs of my family, and I am also like an ambassador for my community.
I play my part in the development of the Khoadi-Hoas Conservancy in a way, which makes me very proud. The conservancy is grown from strength to strength as with increased conservation awareness the wildlife numbers have grown, and the conservancy has a compensation scheme in place for human and wildlife conflict, this shows that the community is not left in the dark but is well taken care of.
I am Manuela Hrvatin, and this is my story…
Four years ago on the Istrian peninsula, a small tourism revolution began. Project Istra Inspirit was set by the Region of Istria, the Istrian Tourist Board and the Istrian Tourism Development Agency to make our rich cultural and historical legacy the cornerstone of the authentic Istrian tourist experience. Together, we wanted to bring tourism in Istria to life in a way that would keep our history and community alive.
We knew that globalization is threatening the traditional identity of the community and that tourists today want authenticity and they want to experience it with the local community.
Strongly disliking the term ‘event’, we decided to create ‘experiences’ interactive performances based on Istrian stories, myths and legends taking place on authentic locations linked to the stories and enriched with thematic dinners prepared with local ingredients. The journey through the history of Istria began!
Proud of our tradition and culture, we started with our stories throughout the peninsula, with the support of the local community as a part of Inspirit. We thought that our wish to preserve traditional heritage would be acknowledged and that it would be easy. We thought that everybody in the Istrian tourism sector would share our vision. However, we soon realized that in tourism development there are two options: the first, using local communities and cultural and historical heritage solely to make profit, and the second serving the community and promoting new investments to revitalize the cultural and historical heritage. Although the second option is more difficult and pays off only in the long run, it was the only right choice for us as a place and people. Together, we set up our principles the rules of conduct from which we do not deviate and followed them through. Four years later, writing about our beginnings and dreaming about the future, we are happy to say that we are achieving our goals. Inspirit experiences grew in numbers, the fourth generation of tourism and culture students are actively involved in the project, local producers of souvenirs, family farmers, craftsmen, artists and others want to join us and offer their products to guests of Istria. We are preparing for the new season. We are already thinking about torches that will light up the darkened streets of the abandoned medieval town of Dvigrad, already imagining expressions on the faces of our guests when they enter the cold depths of the Rasa mines. In our fantasies, we already laugh and rejoice with guests of a typical fisherman’s tavern Spacio for whom honest working Rovinj fishermen will prepare dinner. Looking at the sun from our office, we imagine a romantic sunset at the archaeological site of Vizula, where a true Roman drama took place, or the sun which warms the hands of working people from Buzet who will prepare homemade bread for Inspirit guests, teach them to play traditional Istrian games and try to get them to help wash laundry in the old way. There are more and more stories; there is more work to be done. So be it. Istria deserves it, tourists deserve it, my culture, history and traditions deserve it.